Christmas Lights

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.2M a year.

Searches, last 12 months

6.4M

Growth, 90 days vs prior 90

+1.9%

Conversion, latest week

3.9%

Market size, estimated

$5.2Ma year

Peak month

December76.2× the quietest month

Top search term

white christmas lights568K searches a year

Listings sell for $20.91 on average, from $4.48 to $97.84. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 3,000 to 4,000 of them. At $20.91 that is $63K to $84K a year per listing.

Average price

$20.91inside the $15 to $100 sweet spot

Price range

$4.48–$97.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

3,000–4,000

Revenue per listing a year

$63K–$84K

Returns

3.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #185 within String Lights. It carries 4,226 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#185in String Lights

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

4,226per listing

Listings tracked

85

12 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

5Amazon's first-year sales bar

Average brand age

42 months