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Christmas Light Tree

Fail

Buyers convert on only 0.4% of searches, so Christmas Light Tree is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$23K/yr267K searches / yr
90-day growth
-36.9%search demand this quarter
Competition
41%top-5 click share · 24 brands · 36 sellers

Flapen Score

Christmas Light Tree against its category

The dotted line is the Tools & Home Improvement average. Past it, Christmas Light Tree is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Light Tree market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Light Tree 267K times last year and spent an estimated $23K. The top 5 brands take 51% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-36.9%
Conversion, latest week
0.4%
Market size, estimated
$23Ka year
Peak month
November108.2× the quietest month
Top search term
twinkling tree lights37K searches a year

02 · Price

A sale here is worth $24.73.

Listings sell for $24.73 on average, from $6.73 to $216.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $24.73 that is $0 to $2K a year per listing.

Average price
$24.73inside the $15 to $100 sweet spot
Price range
$6.73–$216.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #605 within String Lights. It carries 2,524 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
9.5%
Average rank
#605in String Lights
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
2,524per listing
Listings tracked
28

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Christmas Light Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$925$2K$3K$4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

36

Top-5 brand share

51%

Top 20: 94%

Top-5 click share

41%

Top 20: 92%

Open market

49%

  • SUNCKET12%
  • JJGoo11%
  • Generic8%
  • SmartDawn7%
  • Clownya6%
  • JMEXSUSS6%

Demand

Christmas Light Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 108.2×

Search terms

Top Christmas Light Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twinkling tree lights37K/yr
  • twinkle tree lights24K/yr
  • fairy light christmas tree12K/yr
  • christmas tree fairy lights28K/yr
  • twinkle lights christmas tree25K/yr
  • christmas light tree19K/yr
  • luces de hadas para arbol de navidad6K/yr
  • fairy lights christmas tree15K/yr
  • warm white twinkle christmas lights8K/yr
  • twinkling lights christmas tree18K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Light Tree

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Durability”
5.0%of orders come back
“Break very easily”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Christmas Light Tree questions

Answered from the same tracked data.