christmas light bulbs
Skip itSoft demand (-39.4% this quarter) — this niche doesn't clear our bar today.
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,316.28avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.54avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$162K$162K/yr · 549K searches
Price range
Okay$6.14–$19.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-39.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, christmas light bulbs is a $162K/yr Amazon United States market (549K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
christmas light bulbs market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $316K–$422K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #927
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 15.9%
- Avg brand age
- 55 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
21
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
43%
Top 20: 82%
Open market
14%
- Mudder56%
- CHYParty15%
- OuuKoo5%
- Novelty Lights4%
- Meconard4%
- CHYSUPER2%
- Open — no brand owns it (11 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 98.8×
Top christmas light bulbs search terms
- christmas light bulbs96K/yr
- replacement christmas light bulbs113K/yr
- christmas light replacement bulbs55K/yr
- christmas light bulb replacement40K/yr
- christmas lights replacement bulbs26K/yr
- christmas tree light bulbs16K/yr
- christmas lights bulbs14K/yr
- christmas replacement bulbs16K/yr
- christmas bulb10K/yr
- christmas tree replacement bulbs33K/yr
Top christmas light bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mudder 100 Count Christmas Tree Lights Replacement Bulbs Mini Incandescent Christmas Lights 2.5v 0.425 Watt Warm Prelit Xmas Tree Decoration(Green Base with Warm White Bulb)
Mudder$8.953.8★1,659 rev
Mudder 60 Count Christmas Tree Replacement Light Bulbs 2.5v 0.425 Watt Replacement Bulb Mini Incandescent Wire String Lights Decoration for Prelit Xmas Tree(Green Base with Warm White Bulb)
Mudder$8.763.9★2,373 rev
Mudder 100 Pcs Mini Christmas 2.5 Volt Replacement Light Bulbs for Christmas Trees Decorative Light Supplies Indoor Outdoor Xmas Decor 0.17 Ampere 0.42 Watt (Clear)
Mudder$8.474.4★4,878 rev
Mudder 50 Pcs Replacement Mini Light Bulbs Christmas Tree 2.5 V Incandescent Glass String Light Bulbs with Base Indoor Outdoor Xmas Decoration 0.17 Ampere 0.425 Watt (Clear Green)
Mudder$7.043.9★2,755 rev
OuuKoo Night Light Bulb Warm White Replacement Bulbs - E12 Light Bulbs - 7Watt Incandescent Light Bulbs - 15 Packs Warm White Glow - Dimmable
OuuKoo$7.354.7★2,612 rev
Newest
by launch date
CHYParty 12 Pack C7 LED Christmas Lights Replacement Bulbs Multicolor E12 Candelabra Base Bulbs for Indoor Outdoor String Lights Xmas Tree Holiday Party Decor
CHYParty$8.32300 rev
Mudder 80 Count Christmas Replacement Mini Light Bulbs with Base Christmas Tree Incandescent Wire String Lights Replacement Bulbs for Xmas Indoor Outdoor Decor(Brown Base Warm White 6Vx0.08A)
Mudder$6.4146 rev
25 Pack C9 Replacement Bulbs 7W Incandescent Clear Night Light Bulbs for Outdoor String Lights Clear Christmas Bulbs for Porch Patio Garden Wedding Decor Warm White E17 Intermediate Base
Kivonfa$15.5963 rev
CHYParty 10 Pack LED Night Light Bulb C7 LED Clear Replacement Bulbs Christmas Lights Bulbs for Halloween Outdoor String Lights Decor E12 Candelabra Base 0.6 Watt C7 Bulbs Warm White
CHYParty$9.55300 rev
CHYParty 25PK C7 Multicolor Replacement Bulbs 5W Incandescent E12 Base
CHYParty$12.80435 rev
Trending
90-day click momentumMudder 80 Count Christmas Replacement Mini Light Bulbs with Base Christmas Tree Incandescent Wire String Lights Replacement Bulbs for Xmas Indoor Outdoor Decor(Brown Base Warm White 6Vx0.08A)
Mudder$6.414.0★
CHYParty 12 Pack C7 LED Christmas Lights Replacement Bulbs Multicolor E12 Candelabra Base Bulbs for Indoor Outdoor String Lights Xmas Tree Holiday Party Decor
CHYParty$8.324.5★
25 Pack C9 Replacement Bulbs 7W Incandescent Clear Night Light Bulbs for Outdoor String Lights Clear Christmas Bulbs for Porch Patio Garden Wedding Decor Warm White E17 Intermediate Base
Kivonfa$15.594.5★
CHYParty 25PK C7 Clear Replacement Bulbs 5W Warm White Incandescent E12
CHYParty$12.434.6★
25 Pack C7 Christmas Light Bulbs Nightlight Bulb Vintage Clear Replacement Bulbs for Christmas Village Houses Xmas Tree Night Lights Window Candle & String Light Bulbs Replacement E12 Base 5W
SOTOPOO$11.224.6★
What buyers say about christmas light bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Very bright”
“Good quality”
“Exactly as advertised”
“They fit well as replacements and work”
“I like the salt lamp dimmed”
“Bright colors”
“Handy for nightlights”
“so far they seem durable”
“Easy to use”
What buyers complain about
“the base is too small”
“DON'T WORK”
“THEY AREN'T BRIGHT ENOUGH”
“Trash”
“Break”
“the blue are VERY blue”
“Half of them did not work”
“Wish it was brighter”
“Base of these bulbs not thick enough for my light set”
“Did not work in other lights”
Top return reasons
Common questions
- Is christmas light bulbs profitable to sell on Amazon United States?
- The niche generates $162K/yr across 39 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -39.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the christmas light bulbs niche?
- 17 brands and 21 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in christmas light bulbs?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Brightness/Shine/Glow. The return rate is 5.5% — above our launch gate.
- When does demand for christmas light bulbs peak?
- Demand peaks in Nov–Dec; the busiest month runs 98.8× the quietest.
- What does it cost to enter the christmas light bulbs niche?
- Listings span $6.14–$19.53; the average listing price is $10.54 (sweet spot $15–$100). The average incumbent carries 1,316 reviews — the moat a new listing must climb.