Skip to content

Chinese New Year Decorations 2025

Maybe

The top 5 brands take only 47% of clicks. But demand is soft, at -95.3% this quarter, so Chinese New Year Decorations 2025 is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$500K/yr1.3M searches / yr
90-day growth
-95.3%search demand this quarter
Competition
34%top-5 click share · 40 brands · 66 sellers

Flapen Score

Chinese New Year Decorations 2025 against its category

The dotted line is the Tools & Home Improvement average. Past it, Chinese New Year Decorations 2025 is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chinese New Year Decorations 2025 market on Amazon at a glance

Shoppers on Amazon United States searched for Chinese New Year Decorations 2025 1.3M times last year and spent an estimated $500K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Feb. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -95.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $500K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-95.3%
Conversion, latest week
2.5%
Market size, estimated
$500Ka year
Peak month
February56.0× the quietest month
Top search term
chinese decorations42K searches a year

02 · Price

A sale here is worth $15.36.

Listings sell for $15.36 on average, from $4.16 to $29.98. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $15.36 that is $4K to $8K a year per listing.

Average price
$15.36inside the $15 to $100 sweet spot
Price range
$4.16–$29.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.4% of listings are out of stock. The average listing ranks #4,027 within Novelty Lighting. It carries 1,695 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
28.4%
Average rank
#4,027in Novelty Lighting
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,695per listing
Listings tracked
52

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Chinese New Year Decorations 2025 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$15K$30K$45K$60K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

40 falling

Sellers

66

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

34%

Top 20: 75%

Open market

47%

  • Peywot15%
  • Winlyn9%
  • CHUNNIN8%
  • ZREVSB8%
  • party greeting7%
  • Bestage5%

Demand

Chinese New Year Decorations 2025 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KPrime Day '25Spike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 56.0×

Search terms

Top Chinese New Year Decorations 2025 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chinese decorations42K/yr
  • chinese new year decorations371K/yr
  • chinese party decorations18K/yr
  • chinese decorations for party17K/yr
  • chinese new year168K/yr
  • lunar new year decorations266K/yr
  • chinese new year 2026176K/yr
  • chinese decoration4K/yr
  • year of the horse decorations14K/yr
  • chinese new year decor18K/yr

Reviews and returns

What reviews say buyers love and hate about Chinese New Year Decorations 2025

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
4.0%of orders come back
“with some quality control issues”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Chinese New Year Decorations 2025 questions

Answered from the same tracked data.