Is chinese new year decorations 2025 profitable to sell on Amazon United States?

The niche generates $500K/yr across 52 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -95.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the chinese new year decorations 2025 niche?

40 brands and 66 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in chinese new year decorations 2025?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 4.0%.

When does demand for chinese new year decorations 2025 peak?

Demand peaks in Jan–Feb; the busiest month runs 56.0× the quietest.

What does it cost to enter the chinese new year decorations 2025 niche?

Listings span $4.16–$29.98; the average listing price is $15.36 (sweet spot $15–$100). The average incumbent carries 1,695 reviews — the moat a new listing must climb.

chinese new year decorations 2025

Worth a look

Shows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-95.3% this quarter) keeps it on the watch list.

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Avg price

Great$15.36

avg listing price — sweet spot $15–$100

Market size

Good$500K

$500K/yr · 1.3M searches

Price range

Good$4.16–$29.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,694.94

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-95.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, chinese new year decorations 2025 is a $500K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

chinese new year decorations 2025 market data

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: $614K–$768K; units × avg price
Conversion rate: 2.5%
Avg BSR: #4,027
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 28.4%
Avg brand age: 35 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

34%

Top 20: 75%

Open market

47%

Peywot15%
Winlyn9%
CHUNNIN8%
ZREVSB8%
party greeting7%
Bestage5%

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — -95.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 56.0×

Open Trend

Top chinese new year decorations 2025 search terms

chinese decorations42K/yr -29.9%1.9% conv.
chinese new year decorations371K/yr -97.7%1.4% conv.
chinese party decorations18K/yr +13.3%2.1% conv.
chinese decorations for party17K/yr +7.1%2.6% conv.
chinese new year168K/yr -97.0%0.3% conv.
lunar new year decorations266K/yr -98.4%0.3% conv.
chinese new year 2026176K/yr -99.2%0.0% conv.
chinese decoration4K/yr -46.9%1.7% conv.
year of the horse decorations14K/yr -89.8%0.7% conv.
chinese new year decor18K/yr -94.5%0.8% conv.

All search terms

Top chinese new year decorations 2025 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Chinese New Year Porch Banner 2026 Lunar New Year Door Decorations Chinese Spring Festival Themed Party Door Hanging Hibachi Japanese Backdrop for Years of The Horse Photo Booth Prop Outdoor Supplies

CHUNNIN$13.464.4★33 rev

Chinese New Year Decorations 2026 Lunar New Year Red Envelopes Couplets Paper Lanterns Hanging Ornaments Fu Characters Spring Festival Indoor Outdoor Lucky Decor Window Party Dcor

ZREVSB$16.793.8★7 rev

23Pcs Chinese Decorations for Party with 2 3D Dragons & 20 Red Lanterns

Peywot$25.234.3★23 rev

Bestage 10 Pieces Chinese Paper Fans

Bestage$8.724.7★317 rev

6Pcs Chinese New Year Decorations 2026 6.3*9.8In Year of The Horse Red Fu Lanterns Lunar Spring Festival Ceiling Hanging Paper Lanterns Lamp Party Supplies Decor for Birthday Wedding Restaurant Store

qiyeyeye$7.474.6★38 rev

Newest

by launch date

Chinese New Year Decorations 2026 Lunar New Year Red Envelopes Couplets Paper Lanterns Hanging Ornaments Fu Characters Spring Festival Indoor Outdoor Lucky Decor Window Party Dcor

ZREVSB$16.797 rev

8mo ago

230PCS wellspar Red Gold Hibachi Party Decorations Tableware Set 25 Guests

wellspar$23.6583 rev

9mo ago

30pcs Chinese New Year 2026 Photo Booth Props Year of The Horse Traditional Red Gold Party Decorations Supplies

OUSHIZF$8.730 rev

9mo ago

Lovarywow Hibachi Birthday Party Decorations 98PCS Hibachi Party Plates Napkins Forks Tablecloth Tableware Set Disposable Japanese Style Chinese Asian Birthday Baby Shower Supplies Decor

Lovarywow$17.9326 rev

11mo ago

Hibachi Party Decorations 14-Pc Japanese Lanterns & Birthday Banner

Peywot$21.0858 rev

1y ago

What buyers say about chinese new year decorations 2025

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“The quality is good as it's not paper”

Design-Overall10%

“The design is very pretty”

Assembly/Installation9%

“Assembly was easy”

Value For Money8%

“Worth it”

Fun/Entertainment Experience7%

“Fun & Easy”

Advertised Vs Actual Product6%

“Better than expected”

Color6%

“The colors are bright”

Size-Overall4%

“The size is perfect for me”

Embellishment/Embroidery Quality4%

“Extremely cute decorations”

Brightness/Shine/Glow3%

“Nice lanterns”

What buyers complain about

Quality-Overall17%

“with some quality control issues”

Size-Overall15%

“Inaccurate size”

Assembly/Installation5%

“the lamps arent as easy to assemble as expected”

Thickness4%

“The material is a thick felt kinda substance”

Adhesion/Stickiness4%

“It's not sticky at all”

Durability3%

“My dragon, however, began to fall apart as soon as I picked it up”

Smell2%

“The smell was the first red flag—strong chemical/plastic odor right after opening”

Audio Quality2%

“The sound is absolutely terrible”

Advertised Vs Actual Product2%

“Pic misleading: only one garland”

Ease Of Use2%

“I wasnt able to use most of them”

Top return reasons

Size-Overall43%

Advertised Vs Actual Product8%

Quality-Overall7%

Value For Money6%

Color5%

Defective Material/Parts5%

Audio Quality4%

Material Quality4%

Functionality-Overall3%

Assembly/Installation3%

Common questions

Is chinese new year decorations 2025 profitable to sell on Amazon United States?: The niche generates $500K/yr across 52 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -95.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the chinese new year decorations 2025 niche?: 40 brands and 66 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in chinese new year decorations 2025?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 4.0%.
When does demand for chinese new year decorations 2025 peak?: Demand peaks in Jan–Feb; the busiest month runs 56.0× the quietest.
What does it cost to enter the chinese new year decorations 2025 niche?: Listings span $4.16–$29.98; the average listing price is $15.36 (sweet spot $15–$100). The average incumbent carries 1,695 reviews — the moat a new listing must climb.