Is chinese new year 2024 profitable to sell on Amazon United States?

The niche generates $213K/yr across 48 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -96.0%. Flapen's verdict: Skip it (49/100).

How competitive is the chinese new year 2024 niche?

36 brands and 58 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in chinese new year 2024?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 3.6%.

When does demand for chinese new year 2024 peak?

Demand peaks in Jan–Feb; the busiest month runs 61.1× the quietest.

What does it cost to enter the chinese new year 2024 niche?

Listings span $4.16–$29.98; the average listing price is $15.15 (sweet spot $15–$100). The average incumbent carries 243 reviews — the moat a new listing must climb.

chinese new year 2024

Skip it

Soft demand (-96.0% this quarter) — this niche doesn't clear our bar today.

Review moat

Great242.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Avg price

Great$15.15

avg listing price — sweet spot $15–$100

Price range

Good$4.16–$29.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Market size

Okay$213K

$213K/yr · 903K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-96.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, chinese new year 2024 is a $213K/yr Amazon United States market (903K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

chinese new year 2024 market data

Units sold / yr: 30K–40K; avg 100–250/product
Revenue / yr: $455K–$606K; units × avg price
Conversion rate: 1.6%
Avg BSR: #4,063
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 26.5%
Avg brand age: 36 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

36 flat

Sellers

Top-5 brand share

53%

Top 20: 87%

Top-5 click share

37%

Top 20: 79%

Open market

42%

Peywot14%
Winlyn13%
CHUNNIN9%
ZREVSB9%
DUNCHATY7%
qiyeyeye5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -96.0% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 61.1×

Open Trend

Top chinese new year 2024 search terms

chinese decorations42K/yr -29.9%1.9% conv.
chinese new year decorations371K/yr -97.7%1.4% conv.
chinese new year168K/yr -97.0%0.4% conv.
lunar new year decorations266K/yr -98.4%0.4% conv.
chinese new year decor18K/yr -94.5%0.8% conv.
chinese new year decoration10K/yr -95.8%0.4% conv.
lunar new year decor21K/yr -98.4%1.0% conv.
best chinese new year decorations3K/yr -93.8%0.0% conv.
year of the dragon decorations544/yr -50.9%0.0% conv.
chinese new year dragon decoration2K/yr -93.7%0.0% conv.

All search terms

Top chinese new year 2024 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Chinese New Year Porch Banner 2026 Lunar New Year Door Decorations Chinese Spring Festival Themed Party Door Hanging Hibachi Japanese Backdrop for Years of The Horse Photo Booth Prop Outdoor Supplies

CHUNNIN$13.464.4★33 rev

Chinese New Year Decorations 2026 Lunar New Year Red Envelopes Couplets Paper Lanterns Hanging Ornaments Fu Characters Spring Festival Indoor Outdoor Lucky Decor Window Party Dcor

ZREVSB$16.793.8★7 rev

68PCS 2026 Chinese New Year Decorations - Year of The Horse Lunar New Year Decor with Chunlian Couplets Felt Hanging Ornaments Chinese Knots Red Lanterns Fu Character Window Stickers

DUNCHATY$14.374.4★487 rev

23Pcs Chinese Decorations for Party with 2 3D Dragons & 20 Red Lanterns

Peywot$25.234.3★23 rev

6Pcs Chinese New Year Decorations 2026 6.3*9.8In Year of The Horse Red Fu Lanterns Lunar Spring Festival Ceiling Hanging Paper Lanterns Lamp Party Supplies Decor for Birthday Wedding Restaurant Store

qiyeyeye$7.474.6★38 rev

Newest

by launch date

Chinese New Year Decorations 2026 Lunar New Year Red Envelopes Couplets Paper Lanterns Hanging Ornaments Fu Characters Spring Festival Indoor Outdoor Lucky Decor Window Party Dcor

ZREVSB$16.797 rev

8mo ago

30pcs Chinese New Year 2026 Photo Booth Props Year of The Horse Traditional Red Gold Party Decorations Supplies

OUSHIZF$8.730 rev

9mo ago

Elevizzle Chinese New Year Dragon Ornaments 10 Piece Hanging Lucky Character Pendants Festive Decorations for Home Office Tree Window Car

Elevizzle$4.160 rev

9mo ago

Mini Gong with Wood Stand and Mallet Feng Shui Desktop Decor 6.4 in

Wirmevi$9.92138 rev

1y ago

13Pcs Chinese Decorations for Party 1 3D Chinese Dragon & 12 Red Lanterns

Peywot$17.3151 rev

1y ago

What buyers say about chinese new year 2024

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“The quality is good as it's not paper”

Assembly/Installation11%

“Assembly was easy”

Design-Overall9%

“nice design, like it”

Value For Money8%

“Worth it”

Fun/Entertainment Experience7%

“Fun & Easy”

Size-Overall6%

“The size is perfect for me”

Advertised Vs Actual Product5%

“As pictured”

Gifting Purpose5%

“Such an awesome gift”

Color4%

“The colors are bright”

Durability4%

“the materials feel durable enough for seasonal use”

What buyers complain about

Quality-Overall19%

“with some quality control issues”

Size-Overall14%

“Inaccurate size”

Assembly/Installation5%

“the lamps arent as easy to assemble as expected”

Durability4%

“My dragon, however, began to fall apart as soon as I picked it up”

Thickness3%

“The material is a thick felt kinda substance”

Audio Quality3%

“The sound is absolutely terrible”

Smell3%

“The smell was the first red flag—strong chemical/plastic odor right after opening”

Adhesion/Stickiness2%

“Very Pretty But Dont Use Adhesive Squares”

Ease Of Use2%

“I wasnt able to use most of them”

Value For Money2%

“Cheaper than cheap”

Top return reasons

Size-Overall41%

Advertised Vs Actual Product8%

Quality-Overall8%

Value For Money6%

Audio Quality5%

Defective Material/Parts5%