Chinese New Year 2024

Shoppers searched for this 903K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -96.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months

903K

Growth, 90 days vs prior 90

-96.0%

Conversion, latest week

1.6%

Market size, estimated

$213Ka year

Peak month

January61.1× the quietest month

Top search term

chinese decorations42K searches a year

Listings sell for $15.15 on average, from $4.16 to $29.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $15.15 that is $2K to $4K a year per listing.

Average price

$15.15inside the $15 to $100 sweet spot

Price range

$4.16–$29.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

3.6%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.5% of listings are out of stock. The average listing ranks #4,063 within Novelty Lighting. It carries 243 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

26.5%

Average rank

#4,063in Novelty Lighting

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

243per listing

Listings tracked

48

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months