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Chiefs Neon Sign

Fail

Shoppers spend only $20K a year here, so Chiefs Neon Sign is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$20K/yr16K searches / yr
90-day growth
+47.2%search demand this quarter
Competition
74%top-5 click share · 6 brands · 9 sellers

Flapen Score

Chiefs Neon Sign against its category

The dotted line is the Tools & Home Improvement average. Past it, Chiefs Neon Sign is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chiefs Neon Sign market on Amazon at a glance

Shoppers on Amazon United States searched for Chiefs Neon Sign 16K times last year and spent an estimated $20K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+47.2%
Conversion, latest week
2.3%
Market size, estimated
$20Ka year
Peak month
December11.3× the quietest month
Top search term
chiefs neon sign8K searches a year

02 · Price

A sale here is worth $55.87.

Listings sell for $55.87 on average, from $28.48 to $180.00. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $55.87 that is $0 to $6K a year per listing.

Average price
$55.87inside the $15 to $100 sweet spot
Price range
$28.48–$180.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #1,028 within Novelty Lighting. It carries 82 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
82%
Out of stock, average day
12.3%
Average rank
#1,028in Novelty Lighting
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
82per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Chiefs Neon Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$2K$4K$6K$8K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

9

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • brineon45%
  • whungfa31%
  • Neon Nova12%
  • Queen Sense5%
  • ASDGGBL5%
  • Team Sports America2%

Demand

Chiefs Neon Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.3×

Search terms

Top Chiefs Neon Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chiefs neon sign8K/yr
  • kc chiefs neon sign4K/yr
  • kansas city chiefs neon sign3K/yr

Reviews and returns

What reviews say buyers love and hate about Chiefs Neon Sign

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Gifting Purpose”
33%of negative reviews mention “Bulb Flicker/Dimming/Color”
1.9%of orders come back
“Flickers after awhile”
A buyer, on “Bulb Flicker/Dimming/Color”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Chiefs Neon Sign questions

Answered from the same tracked data.