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Charcoal Water Filter

Maybe

Products sell for $31.90 on average, inside the sweet spot. But shoppers spend only $143K a year here, so Charcoal Water Filter is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 48
Market size
$143K/yr81K searches / yr
90-day growth
+11.7%search demand this quarter
Competition
41%top-5 click share · 27 brands · 58 sellers

Flapen Score

Charcoal Water Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, Charcoal Water Filter is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcoal Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Charcoal Water Filter 81K times last year and spent an estimated $143K. The top 5 brands take 63% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+11.7%
Conversion, latest week
5.5%
Market size, estimated
$143Ka year
Peak month
October1.3× the quietest month
Top search term
charcoal water filter33K searches a year

02 · Price

A sale here is worth $31.90.

Listings sell for $31.90 on average, from $9.90 to $108.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $31.90 that is $0 to $3K a year per listing.

Average price
$31.90inside the $15 to $100 sweet spot
Price range
$9.90–$108.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #1,211 within Water Filtration & Softeners. It carries 2,100 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
3.8%
Average rank
#1,211in Water Filtration & Softeners
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,100per listing
Listings tracked
47

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
77 months

Products

Top Charcoal Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$9K$13K$17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

58

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

41%

Top 20: 75%

Open market

33%

  • IPPINKA19%
  • BLACK + BLUM15%
  • ICEPURE12%
  • PUREPLUS11%
  • Culligan6%
  • Lounsweer4%

Demand

Charcoal Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Charcoal Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charcoal water filter33K/yr
  • carbon block water filter9K/yr
  • binchotan charcoal sticks3K/yr
  • activated charcoal water filter8K/yr
  • carbon block filter5K/yr
  • carbon water filter cartridge5K/yr
  • binchotan charcoal water filter3K/yr
  • charcoal water filters4K/yr
  • charcoal filter water3K/yr
  • carbon water filters3K/yr

Reviews and returns

What reviews say buyers love and hate about Charcoal Water Filter

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Filtration”
26%of negative reviews mention “Filtration”
1.1%of orders come back
“Doesn't filter well”
A buyer, on “Filtration”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Charcoal Water Filter questions

Answered from the same tracked data.