Charcoal Water Filter
MaybeProducts sell for $31.90 on average, inside the sweet spot. But shoppers spend an estimated $143K a year here, so Charcoal Water Filter is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 4859
- Market size
- $143K/yr81K searches / yr
- 90-day growth
- +11.7%search demand this quarter
- Competition
- 41%top-5 click share · 27 brands · 58 sellers
Flapen Score
Charcoal Water Filter against its category
The dotted line is the Tools & Home Improvement average. Past it, Charcoal Water Filter is stronger. Inside it, weaker.
Market
The Charcoal Water Filter market on Amazon at a glance
Shoppers on Amazon United States searched for Charcoal Water Filter 81K times last year and spent an estimated $143K. The top 5 brands take 63% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- +11.7%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $143Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- charcoal water filter33K searches a year
02 · Price
A sale here is worth $31.90.
Listings sell for $31.90 on average, from $9.90 to $108.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $31.90 that is $0 to $3K a year per listing.
- Average price
- $31.90inside the $15 to $100 sweet spot
- Price range
- $9.90–$108.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #1,211 within Water Filtration & Softeners. It carries 2,100 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 98%
- Out of stock, average day
- 3.8%
- Average rank
- #1,211in Water Filtration & Softeners
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,100per listing
- Listings tracked
- 47
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Charcoal Water Filter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Black + Blum Charcoal Water Filter Sticks | Charcoal Filter Hydration Old Japanese Tradition Lasting 6 Months Each Wood Black (1 Piece)
- Price
- $12.20
- Rating
- 4.5/5
- Reviews
- 1,607
- Age
- 12y ago

1 Micron 2.5 x 10 Whole House CTO Carbon Water Filter Cartridge Replacement for Under Sink Water Filter System Dupont WFPFC8002 WFPFC9001 FXWTC SCWH-5 WHEF-WHWC WHCF-WHWC AMZN-SCWH-5 4Pack
- Price
- $26.90
- Rating
- 4.6/5
- Reviews
- 7,698
- Age
- 9y ago

ICEPURE 1 Micron 2.5 x 10 Whole House CTO Carbon Sediment Water Filter Cartridge Compatible with DuPont WFPFC8002 WFPFC9001 SCWH-5 WHCF-WHWC WHCF-WHWC FXWTC CBC-10 RO Unit Pack of 4
- Price
- $26.77
- Rating
- 4.6/5
- Reviews
- 6,299
- Age
- 6y ago

Binchotan Charcoal - Water Purifying Sticks for Great-Tasting Water from Kishu Japan - Each Stick Filters up to 2 Liters of Water - 2 Sticks
- Price
- $19.81
- Rating
- 4.5/5
- Reviews
- 330
- Age
- 8y ago

Culligan SCWH-5 Whole House Water Filter Cartridges - Standard-Duty Carbon Replacement Filter Reduces Sediment Rust Scale & Dirt for Clean Drinking Water or for Cooking 15 000 Gallons Pack of 2
- Price
- $10.17
- Rating
- 4.7/5
- Reviews
- 1,942
- Age
- 12y ago
Trending
estimated 90-day click momentum
1 Micron 10 x 2.5 Activated Carbon Whole House Water Filter Replacement Charcoal Block Cartridge Set - Coconut Shell Carbon - Fits Whole Home/Under-Sink Systems Reduces Chlorine & Odor - 4-Pack
- Price
- $29.42
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 4mo ago

Dong LIM Binchotan Style Charcoal Briquettes 5lbs (2.2kg)
- Price
- $20.50
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 4mo ago

Kishu Charcoal Unwashed - 2 Regular Sticks for Pitchers. The Only Certified & Tested Charcoal Water Purifier. Absorbs Toxins.
- Price
- $17.92
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 5y ago

Binchotan Charcoal from Kishu Japan - Water Purifying Sticks for Great-Tasting Water 4 Sticks Each Stick Filters up to 2 Liters of Water
- Price
- $29.08
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 8y ago

Binchotan Charcoal - Water Purifying Sticks for Great-Tasting Water from Kishu Japan - Each Stick Filters up to 2 Liters of Water - 3 Sticks
- Price
- $25.25
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 11y ago
Newest
by launch date
1 Micron 10 x 2.5 Activated Carbon Whole House Water Filter Replacement Charcoal Block Cartridge Set - Coconut Shell Carbon - Fits Whole Home/Under-Sink Systems Reduces Chlorine & Odor - 4-Pack
- Price
- $29.42
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 4mo ago

Dong LIM Binchotan Style Charcoal Briquettes 5lbs (2.2kg)
- Price
- $20.50
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 4mo ago

Lounsweer 100 Pcs Activated Charcoal Distiller Filters for Countertop Water Distillers
- Price
- $10.31
- Rating
- 4.2/5
- Reviews
- 248
- Age
- 2y ago

Timgle Bulk Water Air Filter Activated Charcoal Coconut Hull Granular Activated Carbon 10-18 Mesh Water Distiller Charcoal Filters Media for Filtration(6.6 Lbs)
- Price
- $32.44
- Rating
- 4.6/5
- Reviews
- 210
- Age
- 3y ago

Membrane Solutions 5 Micron 2.5 x 10 CTO Carbon Block Water Filter Cartridge Replacement for Whole House Filtration Systems Compatible with WFPFC8002 WFPFC9001 FXWTC WHKF-WHWC 6-Pack
- Price
- $32.24
- Rating
- 4.6/5
- Reviews
- 319
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
58
Est. top-5 brand share
63%
Top 20: 94%
Est. top-5 click share
41%
Top 20: 75%
Open market
33%
- IPPINKA19%
- BLACK + BLUM15%
- ICEPURE12%
- PUREPLUS11%
- Culligan6%
- Lounsweer4%
Demand
Charcoal Water Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Charcoal Water Filter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- charcoal water filter33K/yr
- carbon block water filter9K/yr
- binchotan charcoal sticks3K/yr
- activated charcoal water filter8K/yr
- carbon block filter5K/yr
- carbon water filter cartridge5K/yr
- binchotan charcoal water filter3K/yr
- charcoal water filters4K/yr
- charcoal filter water3K/yr
- carbon water filters3K/yr
Reviews and returns
What reviews say buyers love and hate about Charcoal Water Filter
We read the reviews and the return reasons for every product selling here.
“Doesn't filter well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Charcoal Water Filter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









