Is Charcoal Paint profitable to sell on Amazon United States?

Flapen scores Charcoal Paint 45 out of 100 on Amazon United States, a Fail. Shoppers spend $38K a year across 26 tracked products. Amazon counts 0 of the 2 products launched in the last year as successful launches. Search demand grew +18.9% in the last 90 days.

How competitive is the Charcoal Paint niche on Amazon United States?

6 brands and 70 sellers compete in Charcoal Paint on Amazon United States. The top 5 Charcoal Paint products take 57% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Charcoal Paint?

Charcoal Paint buyers on Amazon United States complain most about Color, Paint Quality, and Spray/Flow. Returns run at 0.4% of orders.

What does it cost to enter the Charcoal Paint niche?

Charcoal Paint sells for $15.35 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.40 to $60.81. The average product has 12,003 reviews, the count a new listing must catch up to.

Charcoal Paint

Fail

The top 5 brands take 99% of clicks, so Charcoal Paint is a Fail.

Flapen Score: 45
45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size: $38K/yr47K searches / yr
90-day growth: +18.9%search demand this quarter
Competition: 57%top-5 click share · 6 brands · 70 sellers

Flapen Score

Charcoal Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Charcoal Paint is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Charcoal Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Charcoal Paint 47K times last year and spent an estimated $38K. The top 5 brands take 99% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months: 47K
Growth, 90 days vs prior 90: +18.9%
Conversion, latest week: 5.3%
Market size, estimated: $38Ka year
Top search term: dark gray spray paint12K searches a year

02 · Price

A sale here is worth $15.35.

Listings sell for $15.35 on average, from $5.40 to $60.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $15.35 that is $4K to $8K a year per listing.

Average price: $15.35inside the $15 to $100 sweet spot
Price range: $5.40–$60.81
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 250–500
Revenue per listing a year: $4K–$8K
Returns: 0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #32 within Paint & Primer. It carries 12,003 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 38%
Prime listings: 96%
Out of stock, average day: 0.5%
Average rank: #32in Paint & Primer
Average rating: 4.52 starsAmazon United States average 4.42 stars
Average reviews: 12,003per listing
Listings tracked: 26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 81 months

Products