charcoal paint
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great$5.40–$60.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.35avg listing price — sweet spot $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,002.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$38K$38K/yr · 47K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, charcoal paint is a $38K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
charcoal paint market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $61K–$77K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 38%
- Out of stock
- 0.5%
- Avg brand age
- 81 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
70
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
57%
Top 20: 94%
Open market
0%
- Rust-Oleum71%
- Krylon23%
- THE ONE3%
- Heirloom Traditions Paint2%
- EVOLVE1%
- BELTECO1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 8 weeks — +18.9% search growth over the last 90 days.Top charcoal paint search terms
- dark gray spray paint12K/yr
- dark grey spray paint9K/yr
- charcoal spray paint5K/yr
- charcoal paint6K/yr
- charcoal grey paint4K/yr
- charcoal gray spray paint4K/yr
- charcoal grey spray paint3K/yr
- charcoal gray paint3K/yr
Top charcoal paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Satin Charcoal Gray
Rust-Oleum$6.824.7★20,486 rev
Rust-Oleum Stops Rust Spray Paint Gloss Charcoal Gray
Rust-Oleum$6.564.7★23,804 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Gloss Dark Gray
Rust-Oleum$6.854.7★39,726 rev
Krylon Fusion All-In One 12 Oz. Matte Spray Paint Dark Pearl - 1 Each
Krylon$8.163.9★15 rev
Krylon Fusion All-In-One 12 Oz. Matte Spray Paint Deep Gray - 1 Each
Krylon$6.974.6★390 rev
Newest
by launch date
Rust-Oleum Stops Rust Spray Paint Gloss Charcoal Gray
Rust-Oleum$12.2723,804 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Satin Charcoal Gray
Rust-Oleum$13.9120,486 rev
Rust-Oleum Stops Rust Custom 5-in-1 Spray Paint Gloss Charcoal Gray
Rust-Oleum$6.232,938 rev
Rust-Oleum 369387 Advanced Dry Door & Trim Paint Quart Satin Alpine Gray
Rust-Oleum$17.482,153 rev
Krylon Fusion All-In One 12 Oz. Matte Spray Paint Dark Pearl - 1 Each
Krylon$8.1615 rev
Trending
90-day click momentum
Krylon Colormaxx Gloss Spray Paint & Primer Machinery Gray - 1 Each
Krylon$5.404.6★
Rust-Oleum Stops Rust Spray Paint Gloss Charcoal Gray
Rust-Oleum$12.274.7★
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Satin Charcoal Gray
Rust-Oleum$13.914.7★
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Ultra Matte Slate
Rust-Oleum$6.334.7★
Krylon Fusion All-In One 12 Oz. Matte Spray Paint Dark Pearl - 1 Each
Krylon$8.163.9★
What buyers say about charcoal paint
What buyers praise and complain about, mined from review topics.What buyers love
“The paint was so easy to apply, covered great and the consistency was smooth”
“Good coverage for planter- we'll see if it holds up this summer”
“Nice color”
“Great Quality”
“As Advertised”
“Easy to use”
“Great Price”
“dries quickly to a pleasing matte finish”
“Beautiful satin finish and so easy to do and apply”
“Works great on all Plastics just make sure you prep”
What buyers complain about
“color is off”
“Horrible paint to work with”
“Stops spraying almost immediately”
“Not worth the money”
“will not last”
“While vehicle rust still needs to be sanded first”
“The tipped clogged on me I had to grab a different stray paint tip to finish the job”
“Absolute deceptive advertising”
“It has terrible adhesion”
“the can was defective”
Top return reasons
Common questions
- Is charcoal paint profitable to sell on Amazon United States?
- The niche generates $38K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the charcoal paint niche?
- 6 brands and 70 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in charcoal paint?
- Top complaints mined from reviews: Color, Paint Quality, Spray/Flow. The return rate is 0.4%.
- What does it cost to enter the charcoal paint niche?
- Listings span $5.40–$60.81; the average listing price is $15.35 (sweet spot $15–$100). The average incumbent carries 12,003 reviews — the moat a new listing must climb.