Channel Locks Plier

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

6.2%

Market size, estimated

$3.5Ma year

Peak month

November1.3× the quietest month

Top search term

channel locks plier495K searches a year

Listings sell for $34.91 on average, from $7.01 to $285.14. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $34.91 that is $52K to $70K a year per listing.

Average price

$34.91inside the $15 to $100 sweet spot

Price range

$7.01–$285.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$52K–$70K

Returns

1.1%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #39 within Pliers. It carries 2,786 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

98%

Out of stock, average day

0.6%

Average rank

#39in Pliers

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

2,786per listing

Listings tracked

52

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

60 months