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Chandelier

Maybe

Shoppers spend $5.3M a year here. But buyers convert on only 0.4% of searches, so Chandelier is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size
$5.3M/yr12.8M searches / yr
90-day growth
-9.4%search demand this quarter
Competition
22%top-5 click share · 79 brands · 92 sellers

Flapen Score

Chandelier against its category

The dotted line is the Tools & Home Improvement average. Past it, Chandelier is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chandelier market on Amazon at a glance

Shoppers on Amazon United States searched for Chandelier 12.8M times last year and spent an estimated $5.3M. The top 5 brands take 28% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 12.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.3M a year.

Searches, last 12 months
12.8M
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
0.4%
Market size, estimated
$5.3Ma year
Peak month
November1.4× the quietest month
Top search term
chandelier3.8M searches a year

02 · Price

A sale here is worth $104.19.

Listings sell for $104.19 on average, from $19.84 to $508.18. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $104.19 that is $26K to $52K a year per listing.

Average price
$104.19above the $15 to $100 sweet spot
Price range
$19.84–$508.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$26K–$52K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #148 within Ceiling Lights. It carries 476 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#148in Ceiling Lights
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
476per listing
Listings tracked
113

04 · Newcomers

Amazon counts 15 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
15Amazon's first-year sales bar
Average brand age
40 months

Products

Top Chandelier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

$0$106K$213K$319K$426K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

79 falling

Sellers

92

Top-5 brand share

28%

Top 20: 63%

Top-5 click share

22%

Top 20: 49%

Open market

69%

  • Lynnoland10%
  • ELYCCUPA6%
  • ANJIADENGSHI4%
  • RUIYEY4%
  • MQMQA3%
  • Seaside village3%

Demand

Chandelier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Chandelier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chandelier3.8M/yr
  • dining room light fixture1.8M/yr
  • chandeliers for dining room1.4M/yr
  • chandeliers616K/yr
  • pendant light fixtures535K/yr
  • dining room chandelier522K/yr
  • black chandelier429K/yr
  • modern chandelier395K/yr
  • hanging light fixture347K/yr
  • kitchen island lighting351K/yr

Reviews and returns

What reviews say buyers love and hate about Chandelier

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Assembly/Installation”
6.8%of orders come back
“Poorly assembled”
A buyer, on “Assembly/Installation”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Chandelier questions

Answered from the same tracked data.