Is chandelier profitable to sell on Amazon United States?

The niche generates $5.3M/yr across 113 tracked products. 15 of 18 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the chandelier niche?

79 brands and 92 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 28% of demand.

What do buyers complain about in chandelier?

Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 6.8% — above our launch gate.

When does demand for chandelier peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the chandelier niche?

Listings span $19.84–$508.18; the average listing price is $104.19 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.

chandelier

Worth a look

Shows a $5.3M/yr market, but weak search conversion (0.4%) keeps it on the watch list.

Market size

Incredible$5.3M

$5.3M/yr · 12.8M searches

Brand share

Incredible28%

top-5 brand share — no brand owns this niche

Competition

Great22%

top-5 click share — an open shelf

Review moat

Great476.42

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$104.19

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

Returns

Bad6.8%

return rate — above 5% kills the launch gate

Price range

Bad$19.84–$508.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns High Price

According to Flapen's Amazon United States niche tracking, chandelier is a $5.3M/yr Amazon United States market (12.8M searches/yr). The top 5 brands hold 28% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

chandelier market data

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: $4.2M–$5.2M; units × avg price
Conversion rate: 0.4%
Avg BSR: #148
Page quality: 0%
Prime: 100%
Sponsored: 99%
Out of stock: 1.7%
Avg brand age: 40 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

79 falling

Sellers

Top-5 brand share

28%

Top 20: 63%

Top-5 click share

22%

Top 20: 49%

Open market

69%

Lynnoland10%
ELYCCUPA6%
ANJIADENGSHI4%
RUIYEY4%
MQMQA3%
Seaside village3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top chandelier search terms

chandelier3.8M/yr -7.7%0.1% conv.
dining room light fixture1.8M/yr -6.6%0.3% conv.
chandeliers for dining room1.4M/yr -12.3%0.1% conv.
chandeliers616K/yr -4.5%0.1% conv.
pendant light fixtures535K/yr -15.4%0.0% conv.
dining room chandelier522K/yr -8.9%0.2% conv.
black chandelier429K/yr -9.9%0.4% conv.
modern chandelier395K/yr -12.7%0.1% conv.
hanging light fixture347K/yr -7.2%0.1% conv.
kitchen island lighting351K/yr -12.1%0.0% conv.

All search terms

Top chandelier products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ELYCCUPA 20Hand Woven Rattan Chandelier Boho Pendant Light Adjustable Coastal Pendant Light for Kitchen Island Dining Living Room White UL Listed

ELYCCUPA$126.024.7★125 rev

Black Chandelier 6-Light Farmhouse Chandelier for Dining Room Lighting Fixtures Hanging Industrial Modern Chandelier for Bedroom Foyer Hall Kitchen Living Room Entryway (No Assembly Required)

Lynnoland$47.254.6★1,614 rev

ANJIADENGSHI Mini Crystal Chandelier K9 Crystal Gold Chandelier for Living Room Bedroom Dining Room Kitchen Island Entryway 5 E12 Bulbs High 16.5 in x Diameter 16.9 in Golden

ANJIADENGSHI$63.844.4★607 rev

RUIYEY Modern Chandelier Ceiling Light Fixture - 33.4 12-Light Gold and Black Sputnik Chandeliers Height Adjustable Industrial Farmhouse Pendant Lighting for Dining Room Living Room Kitchen Island

RUIYEY$59.134.7★1,512 rev

11-52 Height Adjustable Modern Chandelier Ceiling Light Fixture 12-Light Sputnik Chandeliers Brushed Gold and Matte Black Mid Century Chandelier Over Table Chandeliers for Dining Room Living Room

MQMQA$63.414.7★377 rev

Newest

by launch date

20 Dining Room Light Fixture/Chandelier Over Table 5-Light Black & Wood Grain Farmhouse Chandeliers for Dining Room Industrial Metal Hanging Pendant Lights Fixture for Kitchen Island Foyer Entryway

YUEXCDShome$121.4812 rev

6mo ago

KAISITE Modern Gold Chandelier 5-Light Farmhouse Chandelier for Dining Room Industrial Dining Kitchen Light Fixture Over Table Ceiling Chandelier for Bedroom Living Room Foyer Entryway

KAISITE$85.7677 rev

9mo ago

Brass Gold Chandeliers for Dining Room 36 6 Light Antique Modern Chandelier Light Fixture with White Fabric Shade Classic Kitchen Pendant Lights over Table for Living Room Bedroom Entryway Foyer

LOZOHOM$131.4033 rev

11mo ago

ZXFDWB Modern Black Crystal Chandelier 5-Light Farmhouse Dining Room Light Fixture Over Table Adjustable Height Hanging Industrial Pendant Lights Kitchen Island Living Room Kitchen Island Entryway

ZXFDWB$152.2657 rev

11mo ago

Boncoo 6 Light Black Chandeliers for Dining Room Adjustable Height Linear Chandelier Kitchen Light Fixture Modern Farmhouse Chandelier Rectangle Island Light for Kitchen Hanging Light Fixtures

Boncoo$48.8666 rev

1y ago

What buyers say about chandelier

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow25%

“Very bright”

Assembly/Installation18%

“Assembly was easy”

Quality-Overall11%

“the quality feels solid”

Value For Money10%

“Great Deal”

Design-Overall9%

“Beautiful Design”

Size-Overall4%

“Beautiful fit for my kitchen”

Advertised Vs Actual Product4%

“Exactly what I wanted”

Shape/Style2%

“Cute style”

Color2%

“color options”

Ease Of Use2%

“Quick and easy”

What buyers complain about

Assembly/Installation17%

“Poorly assembled”

Size-Overall12%

“Really small”

Quality-Overall9%

“I believe the price point is a bit high for the quality”

Value For Money5%

“Looks more expensive than they are”

Instructions/User Manual/Troubleshooting4%

“Instructions were pretty terrible”

Brightness/Shine/Glow3%

“this is not the light for you”

Functionality-Overall3%

“Malfunction issue”

Material Quality2%

“very cheap materials”

Advertised Vs Actual Product2%

“Looks can be Deceiving”

Defective Material/Parts2%

“Parts don't fit”

Top return reasons

Size-Overall46%

Defective Material/Parts8%

Advertised Vs Actual Product7%

Color6%

Quality-Overall5%

Assembly/Installation5%

Functionality-Overall4%

Value For Money3%

Bulb Flicker/Dimming/Color2%