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Chalkboard Paint

Maybe

Buyers convert on 8.6% of searches. But the top 5 products take 66% of clicks, so Chalkboard Paint is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$367K/yr255K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
66%top-5 click share · 10 brands · 59 sellers

Flapen Score

Chalkboard Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Chalkboard Paint is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chalkboard Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Chalkboard Paint 255K times last year and spent an estimated $367K. The top 5 brands take 82% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $367K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
8.6%
Market size, estimated
$367Ka year
Peak month
August1.7× the quietest month
Top search term
chalkboard paint136K searches a year

02 · Price

A sale here is worth $16.76.

Listings sell for $16.76 on average, from $6.47 to $29.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $16.76 that is $25K to $34K a year per listing.

Average price
$16.76inside the $15 to $100 sweet spot
Price range
$6.47–$29.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$25K–$34K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Paint & Primer. It carries 2,067 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#129in Paint & Primer
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,067per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Chalkboard Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$37K$73K$110K$147K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

59

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

13%

  • Rust-Oleum34%
  • FolkArt18%
  • SENVEN16%
  • Rainbow Chalk Markers Limited6%
  • Chalk Ink6%
  • Vigorder5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Chalkboard Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Chalkboard Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chalkboard paint136K/yr
  • chalk board paint29K/yr
  • chalk board paint black17K/yr
  • chalkboard paint for wall18K/yr
  • black chalkboard paint13K/yr
  • blackboard paint9K/yr
  • chalkboard paint for wood6K/yr
  • chalk board paint for walls9K/yr
  • chalk paint for walls6K/yr
  • outdoor chalkboard paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Chalkboard Paint

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
27%of negative reviews mention “Paint Quality”
1.7%of orders come back
“it scratched off the paint”
A buyer, on “Paint Quality”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Chalkboard Paint questions

Answered from the same tracked data.