Chalkboard Paint
MaybeBuyers convert on 8.6% of searches. But the top 5 products take 66% of clicks, so Chalkboard Paint is a Maybe.
- Flapen Score
- 51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 4851
- Market size
- $367K/yr255K searches / yr
- 90-day growth
- +8.1%search demand this quarter
- Competition
- 66%top-5 click share · 10 brands · 59 sellers
Flapen Score
Chalkboard Paint against its category
The dotted line is the Tools & Home Improvement average. Past it, Chalkboard Paint is stronger. Inside it, weaker.
Market
The Chalkboard Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Chalkboard Paint 255K times last year and spent an estimated $367K. The top 5 brands take 82% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $367K a year.
- Searches, last 12 months
- 255K
- Growth, 90 days vs prior 90
- +8.1%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $367Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- chalkboard paint136K searches a year
02 · Price
A sale here is worth $16.76.
Listings sell for $16.76 on average, from $6.47 to $29.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $16.76 that is $25K to $34K a year per listing.
- Average price
- $16.76inside the $15 to $100 sweet spot
- Price range
- $6.47–$29.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $25K–$34K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Paint & Primer. It carries 2,067 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #129in Paint & Primer
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 2,067per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Chalkboard Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rust-Oleum 206540 Chalkboard Brush-On Paint 30 oz Black
- Price
- $15.72
- Rating
- 4.6/5
- Reviews
- 3,560
- Age
- 17y ago

Chalkboard Paint Black Chalk Board Paint for Wood Metal Glass Wall Plaster Boards Sign Frame Interior/Exterior Built-in Primer & Top Coat Black Matte Finish Acrylic Non-Toxic 350g 12oz
- Price
- $14.12
- Rating
- 4.2/5
- Reviews
- 184
- Age
- 1y ago

FolkArt FA2725 Multi-Surface Chalkboard Paint (16 Ounce) 2725 Black
- Price
- $10.38
- Rating
- 4.6/5
- Reviews
- 2,225
- Age
- 11y ago
![Chalkboard Blackboard Paint - Brush on Wood Metal Glass Wall Plaster Boards Sign Frame or Any Surface. Use with Chalk Pen Wet Erase Non-Toxic - Matte Finish [Black] - (8.5oz Cover 32 sf)](https://m.media-amazon.com/images/I/41uU6Fzh5oL.jpg)
Chalkboard Blackboard Paint - Brush on Wood Metal Glass Wall Plaster Boards Sign Frame or Any Surface. Use with Chalk Pen Wet Erase Non-Toxic - Matte Finish [Black] - (8.5oz Cover 32 sf)
- Price
- $17.07
- Rating
- 4.3/5
- Reviews
- 4,147
- Age
- 17y ago

Chalk Ink Chalk Paint Premium Matte Black Chalkboard Paint for Walls Wood Furniture and Crafts
- Price
- $24.29
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 1y ago
Trending
90-day click momentum
Chalk Ink Chalk Paint Premium Matte Black Chalkboard Paint for Walls Wood Furniture and Crafts
- Price
- $24.29
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 1y ago

Chalkboard Paint Black Chalk Board Paint for Wood Metal Glass Wall Plaster Boards Sign Frame Interior/Exterior All-in-One Primer & Top Coat Black Matte Acrylic 35oz Cover 130 sf with Tools kit
- Price
- $29.60
- Rating
- 4.2/5
- Reviews
- 184
- Age
- 1y ago

Chalkboard Paint Black Chalk Board Paint with All-in-One Primer & Top Coat Matte Black Non-Toxic Quick-Dry Formula for Wall Wood Metal and Glass 9oz
- Price
- $13.64
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 7mo ago

FolkArt 34169 Home Dcor Acrylic Chalk Furniture & Craft Paint in Assorted Colors 8 ounce Rich Black
- Price
- $7.70
- Rating
- 4.6/5
- Reviews
- 10,283
- Age
- 12y ago

Rust-Oleum 206438 Chalkboard Brush-On Paint 30 oz Green
- Price
- $21.63
- Rating
- 4.6/5
- Reviews
- 3,560
- Age
- 17y ago
Newest
by launch date
Chalkboard Paint Black Chalk Board Paint with All-in-One Primer & Top Coat Matte Black Non-Toxic Quick-Dry Formula for Wall Wood Metal and Glass 9oz
- Price
- $13.64
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 7mo ago

Mollor Chalkboard Paint Black Chalk Board Paint for Wall Wood Metal Glass Plaster Boards Sign Frame or Any Surface Use with Chalk Pen Wet Erase Non-Toxic Quick-Dry 16Oz Cover 50 sq.ft
- Price
- $25.35
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 1y ago

Chalk Ink Chalk Paint Premium Matte Black Chalkboard Paint for Walls Wood Furniture and Crafts
- Price
- $24.29
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 1y ago

Chalkboard Paint Black Chalk Board Paint for Wood Metal Glass Wall Plaster Boards Sign Frame Interior/Exterior All-in-One Primer & Top Coat Black Matte Acrylic 35oz Cover 130 sf with Tools kit
- Price
- $29.60
- Rating
- 4.2/5
- Reviews
- 184
- Age
- 1y ago

Falling in Art 16 Oz Black Chalkboard Paint
- Price
- $12.46
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
59
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
13%
- Rust-Oleum34%
- FolkArt18%
- SENVEN16%
- Rainbow Chalk Markers Limited6%
- Chalk Ink6%
- Vigorder5%
- Open — no brand owns it (4 brands, 13%)
Demand
Chalkboard Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Search terms
Top Chalkboard Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chalkboard paint136K/yr
- chalk board paint29K/yr
- chalk board paint black17K/yr
- chalkboard paint for wall18K/yr
- black chalkboard paint13K/yr
- blackboard paint9K/yr
- chalkboard paint for wood6K/yr
- chalk board paint for walls9K/yr
- chalk paint for walls6K/yr
- outdoor chalkboard paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Chalkboard Paint
We read the reviews and the return reasons for every product selling here.
“it scratched off the paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chalkboard Paint questions
Answered from the same tracked data.









