chalkboard paint
Worth a lookShows searches that convert (8.6% search→purchase), but a concentrated shelf (top 5 take 66% of clicks) keeps it on the watch list.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$16.76avg listing price — sweet spot $15–$100
Price range
Good$6.47–$29.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$367K$367K/yr · 255K searches
Review moat
Okay2,066.53avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United States niche tracking, chalkboard paint is a $367K/yr Amazon United States market (255K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
chalkboard paint market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- $335K–$419K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #129
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
59
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
13%
- Rust-Oleum34%
- FolkArt18%
- SENVEN16%
- Rainbow Chalk Markers Limited6%
- Chalk Ink6%
- Vigorder5%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.1% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Top chalkboard paint search terms
- chalkboard paint136K/yr
- chalk board paint29K/yr
- chalk board paint black17K/yr
- chalkboard paint for wall18K/yr
- black chalkboard paint13K/yr
- blackboard paint9K/yr
- chalkboard paint for wood6K/yr
- chalk board paint for walls9K/yr
- chalk paint for walls6K/yr
- outdoor chalkboard paint3K/yr
Top chalkboard paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum 206540 Chalkboard Brush-On Paint 30 oz Black
Rust-Oleum$15.724.6★3,560 rev
Chalkboard Paint Black Chalk Board Paint for Wood Metal Glass Wall Plaster Boards Sign Frame Interior/Exterior Built-in Primer & Top Coat Black Matte Finish Acrylic Non-Toxic 350g 12oz
SENVEN$14.124.2★184 rev
FolkArt FA2725 Multi-Surface Chalkboard Paint (16 Ounce) 2725 Black
FolkArt$10.384.6★2,225 rev
![Chalkboard Blackboard Paint - Brush on Wood Metal Glass Wall Plaster Boards Sign Frame or Any Surface. Use with Chalk Pen Wet Erase Non-Toxic - Matte Finish [Black] - (8.5oz Cover 32 sf)](https://m.media-amazon.com/images/I/41uU6Fzh5oL.jpg)
Chalkboard Blackboard Paint - Brush on Wood Metal Glass Wall Plaster Boards Sign Frame or Any Surface. Use with Chalk Pen Wet Erase Non-Toxic - Matte Finish [Black] - (8.5oz Cover 32 sf)
Rainbow Chalk Markers Limited$17.074.3★4,147 rev
Chalk Ink Chalk Paint Premium Matte Black Chalkboard Paint for Walls Wood Furniture and Crafts
Chalk Ink$24.294.5★16 rev
Newest
by launch date
Chalkboard Paint Black Chalk Board Paint with All-in-One Primer & Top Coat Matte Black Non-Toxic Quick-Dry Formula for Wall Wood Metal and Glass 9oz
Vigorder$13.6422 rev
Mollor Chalkboard Paint Black Chalk Board Paint for Wall Wood Metal Glass Plaster Boards Sign Frame or Any Surface Use with Chalk Pen Wet Erase Non-Toxic Quick-Dry 16Oz Cover 50 sq.ft
Mollor$25.3541 rev
Chalk Ink Chalk Paint Premium Matte Black Chalkboard Paint for Walls Wood Furniture and Crafts
Chalk Ink$24.2916 rev
Chalkboard Paint Black Chalk Board Paint for Wood Metal Glass Wall Plaster Boards Sign Frame Interior/Exterior All-in-One Primer & Top Coat Black Matte Acrylic 35oz Cover 130 sf with Tools kit
SENVEN$29.60184 rev
Falling in Art 16 Oz Black Chalkboard Paint
Falling in Art$12.4693 rev
Trending
90-day click momentumChalk Ink Chalk Paint Premium Matte Black Chalkboard Paint for Walls Wood Furniture and Crafts
Chalk Ink$24.294.5★
Chalkboard Paint Black Chalk Board Paint for Wood Metal Glass Wall Plaster Boards Sign Frame Interior/Exterior All-in-One Primer & Top Coat Black Matte Acrylic 35oz Cover 130 sf with Tools kit
SENVEN$29.604.2★
Chalkboard Paint Black Chalk Board Paint with All-in-One Primer & Top Coat Matte Black Non-Toxic Quick-Dry Formula for Wall Wood Metal and Glass 9oz
Vigorder$13.644.8★
FolkArt 34169 Home Dcor Acrylic Chalk Furniture & Craft Paint in Assorted Colors 8 ounce Rich Black
FolkArt$7.704.6★
Rust-Oleum 206438 Chalkboard Brush-On Paint 30 oz Green
Rust-Oleum$21.634.6★
What buyers say about chalkboard paint
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“No complaints me”
“Great paint”
“Worth the mineyy”
“Great paint”
“wipes off easily”
“Great coverage”
“works well”
“Works as advertised”
“It seems pretty durable”
What buyers complain about
“it scratched off the paint”
“It said black”
“Terrible quality, dried out”
“Weak”
“I noted in some reviews about cans leaking on arrival”
“that is not printed on the container”
“Way too expensive”
“it smelled terrible”
“It in fact did not work”
“This comes in a very small can”
Top return reasons
Common questions
- Is chalkboard paint profitable to sell on Amazon United States?
- The niche generates $367K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the chalkboard paint niche?
- 10 brands and 59 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in chalkboard paint?
- Top complaints mined from reviews: Paint Quality, Color, Quality-Overall. The return rate is 1.7%.
- When does demand for chalkboard paint peak?
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the chalkboard paint niche?
- Listings span $6.47–$29.60; the average listing price is $16.76 (sweet spot $15–$100). The average incumbent carries 2,067 reviews — the moat a new listing must climb.