chalk spray paint
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Great$5.82–$43.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.38avg listing price — sweet spot $15–$100
Growth
Good+22.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,503.6avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$56K$56K/yr · 104K searches
According to Flapen's Amazon United States niche tracking, chalk spray paint is a $56K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
chalk spray paint market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $72K–$86K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #125
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 35%
- Out of stock
- 1.5%
- Avg brand age
- 64 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
202
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
3%
- Rust-Oleum60%
- Boley14%
- goofy foot designs7%
- Aervoe6%
- Krylon5%
- JA-RU4%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.2×
Top chalk spray paint search terms
- chalk spray paint49K/yr
- spray chalk paint19K/yr
- spray paint chalk6K/yr
- chalked spray paint4K/yr
- chalk paint spray5K/yr
- rustoleum chalked spray paint4K/yr
- chalkboard spray paint5K/yr
- chalk spray paint for furniture4K/yr
- white chalk spray paint4K/yr
- black chalk spray paint3K/yr
Top chalk spray paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum Chalked All-in-One Ultra Matte Linen White Spray Paint
Rust-Oleum$10.674.6★13,539 rev
Boley Spray Chalk 8 Pack Washable Chalk Spray Paint 7 oz Each Non-Toxic Vibrant Outdoor Colors for Pavement Grass Sand & Snow Fun Gift for Teens & Families Ages 14+
Boley$43.143.8★730 rev
Rust-Oleum Chalked All-in-One Ultra Matte Chiffon Cream Spray Paint
Rust-Oleum$10.524.6★13,539 rev
Rust-Oleum 1913830 Chalkboard Spray Paint 11 oz Black
Rust-Oleum$6.474.7★1,870 rev
Rust-Oleum Chalked All-in-One Ultra Matte Charcoal Spray Paint
Rust-Oleum$10.674.6★13,539 rev
Newest
by launch date
Rust-Oleum Chalked All-in-One Ultra Matte Sandstone Spray Paint
Rust-Oleum$13.553 rev
Rust-Oleum Chalked All-in-One Ultra Matte Terracotta Spray Paint
Rust-Oleum$13.7018 rev
Bartoline Chalkboard Spray Paint Black 13.5 oz - Matt Finish Writable & Wipeable Multi-Surface Coating for Walls Furniture Signs & Crafts - DIY Chalk Marking Board - 400 ml
Bartoline$12.7732 rev
Goofy Foot Designs Kids Rainbow Spray Chalk 5 Pack Water Washable Bright Colors Fun for Kids of All Ages
goofy foot designs$22.0522 rev
Rust-Oleum 392046 Chalked Ultra Matte Spray Paint 12 oz Black Abyss
Rust-Oleum$10.6213,539 rev
Trending
90-day click momentum
Rust-Oleum 241526 Comfort Grip Black 2 in x 7.25 in
Rust-Oleum$10.414.6★
Rust-Oleum Chalked All-in-One Ultra Matte Terracotta Spray Paint
Rust-Oleum$13.704.3★
Bartoline Chalkboard Spray Paint Black 13.5 oz - Matt Finish Writable & Wipeable Multi-Surface Coating for Walls Furniture Signs & Crafts - DIY Chalk Marking Board - 400 ml
Bartoline$12.774.9★
Rust-Oleum Chalked All-in-One Ultra Matte Sandstone Spray Paint
Rust-Oleum$13.553.5★
Goofy Foot Designs Kids Rainbow Spray Chalk 5 Pack Water Washable Bright Colors Fun for Kids of All Ages
goofy foot designs$22.053.7★
What buyers say about chalk spray paint
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Better than sliced bread”
“it out a great shine on area that you are painting”
“You Definitely get your moneys worth”
“Great sprayer”
“Trigger works great”
“It was green”
“As advertised”
“Covers well”
“Comfort Grip”
What buyers complain about
“Red is closer to pink”
“This one costs a little more”
“Not the best”
“did not spray down”
“Terrible durability”
“AND it dripped where the paint was applied”
“did not grip can enough”
“Less than average coverage”
“Clogs easy”
“Didn't work for me”
Top return reasons
Common questions
- Is chalk spray paint profitable to sell on Amazon United States?
- The niche generates $56K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +22.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the chalk spray paint niche?
- 8 brands and 202 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in chalk spray paint?
- Top complaints mined from reviews: Color, Value For Money, Quality-Overall. The return rate is 0.3%.
- When does demand for chalk spray paint peak?
- Demand is steady year-round — the busiest month runs 2.2× the quietest.
- What does it cost to enter the chalk spray paint niche?
- Listings span $5.82–$43.14; the average listing price is $14.38 (sweet spot $15–$100). The average incumbent carries 4,504 reviews — the moat a new listing must climb.