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Ch Hanson

Fail

The top 5 products take 100% of clicks, so Ch Hanson is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$40K/yr17K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 38 sellers

Flapen Score

Ch Hanson against its category

The dotted line is the Tools & Home Improvement average. Past it, Ch Hanson is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ch Hanson market on Amazon at a glance

Shoppers on Amazon United States searched for Ch Hanson 17K times last year and spent an estimated $40K. All 2 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 40 out of 100, a Fail.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
13.0%
Market size, estimated
$40Ka year
Peak month
February1.7× the quietest month
Top search term
ch hanson magnetic stud finder11K searches a year

02 · Price

A sale here is worth $18.38.

Listings sell for $18.38 on average, from $14.87 to $24.91. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 500 to 750 of them. At $18.38 that is $9K to $14K a year per listing.

Average price
$18.38inside the $15 to $100 sweet spot
Price range
$14.87–$24.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
500–750
Revenue per listing a year
$9K–$14K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Measuring & Layout Tools. It carries 402 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Measuring & Layout Tools
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
402per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Ch Hanson products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$8K$16K$24K$32K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • CH Hanson96%
  • KLEIN TOOLS4%

Demand

Ch Hanson search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Black Friday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 1.7×

Search terms

Top Ch Hanson search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ch hanson magnetic stud finder11K/yr
  • ch hanson 03040 magnetic stud finder3K/yr
  • ch hanson3K/yr

Reviews and returns

What reviews say buyers love and hate about Ch Hanson

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Ease Of Use”
30%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Very tiny”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ch Hanson questions

Answered from the same tracked data.