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Cement

Maybe

Returns run at only 1.2% of orders. But shoppers spend only $162K a year here, so Cement is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$162K/yr266K searches / yr
90-day growth
+60.3%search demand this quarter
Competition
63%top-5 click share · 13 brands · 103 sellers

Flapen Score

Cement against its category

The dotted line is the Tools & Home Improvement average. Past it, Cement is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cement market on Amazon at a glance

Shoppers on Amazon United States searched for Cement 266K times last year and spent an estimated $162K. The top 5 brands take 79% of clicks. Demand peaks in Apr–May. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +60.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
+60.3%
Conversion, latest week
3.5%
Market size, estimated
$162Ka year
Peak month
May2.7× the quietest month
Top search term
cement145K searches a year

02 · Price

A sale here is worth $17.51.

Listings sell for $17.51 on average, from $6.63 to $31.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.51 that is $4K to $9K a year per listing.

Average price
$17.51inside the $15 to $100 sweet spot
Price range
$6.63–$31.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Raw Building Materials. It carries 1,809 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#83in Raw Building Materials
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,809per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Cement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$16K$32K$49K$65K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

103

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

63%

Top 20: 96%

Open market

16%

  • SIKA23%
  • Quikrete22%
  • Akona17%
  • Bauer9%
  • DAP7%
  • Red Devil5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Cement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.7×

Search terms

Top Cement search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cement145K/yr
  • cement mix49K/yr
  • cemento para concreto17K/yr
  • quick setting cement8K/yr
  • cemento8K/yr
  • quick dry cement6K/yr
  • cement powder6K/yr
  • quick cement5K/yr
  • quick concrete4K/yr
  • quick set concrete3K/yr

Reviews and returns

What reviews say buyers love and hate about Cement

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Color”
1.2%of orders come back
“Color is lighter”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cement questions

Answered from the same tracked data.