Cement
MaybeReturns run at only 1.2% of orders. But shoppers spend only $162K a year here, so Cement is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 4856
- Market size
- $162K/yr266K searches / yr
- 90-day growth
- +60.3%search demand this quarter
- Competition
- 63%top-5 click share · 13 brands · 103 sellers
Flapen Score
Cement against its category
The dotted line is the Tools & Home Improvement average. Past it, Cement is stronger. Inside it, weaker.
Market
The Cement market on Amazon at a glance
Shoppers on Amazon United States searched for Cement 266K times last year and spent an estimated $162K. The top 5 brands take 79% of clicks. Demand peaks in Apr–May. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +60.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.
- Searches, last 12 months
- 266K
- Growth, 90 days vs prior 90
- +60.3%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $162Ka year
- Peak month
- May2.7× the quietest month
- Top search term
- cement145K searches a year
02 · Price
A sale here is worth $17.51.
Listings sell for $17.51 on average, from $6.63 to $31.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.51 that is $4K to $9K a year per listing.
- Average price
- $17.51inside the $15 to $100 sweet spot
- Price range
- $6.63–$31.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Raw Building Materials. It carries 1,809 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 87%
- Out of stock, average day
- 0.0%
- Average rank
- #83in Raw Building Materials
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 1,809per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Cement products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sika - Sikacryl - Gray - Ready-Mix Concrete Patch - for Repairing spalls and Cracks in Concrete and Masonry - Textured - 1 qt (Pack of 1)
- Price
- $9.29
- Rating
- 4.4/5
- Reviews
- 4,995
- Age
- 11y ago

Instant Anchoring Cement 10 Pound Bag Quick Setting Anchoring Mix
- Price
- $20.10
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 9y ago

Quikrete Concrete Mix Bag 10 Lbs.
- Price
- $18.09
- Rating
- 4.2/5
- Reviews
- 212
- Age
- 9y ago

Bauer Instant Polymer Cement - Ready-to-Use Alternative to Mortar & Adhesives - Versatile Concrete & Stone Tile Crack Repair & Brick Repair Convenient Durable & Easy to Store - 2kg
- Price
- $26.80
- Rating
- 4.2/5
- Reviews
- 1,160
- Age
- 7y ago

HARTLINE 10001 Rockite Expansion Cement 15 Min 1 Lb
- Price
- $8.54
- Rating
- 4.3/5
- Reviews
- 994
- Age
- 20y ago
Trending
90-day click momentum
Bauer Instant Polymer Cement Ready-to-Use Formula for Concrete Stone Tile & Brick Strong Adhesion Long-Lasting Convenient & Easy to Store 1 Kg
- Price
- $28.52
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 7mo ago

Tech Mix Portland-Limestone Cement - Bag of Portland Cement (15 Pounds)
- Price
- $30.57
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

AOSWTLIF 8 oz Light Grey Iron Oxide Powder - Concrete Pigment & Cement Dye
- Price
- $8.74
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 11mo ago

Concrete Crack Filler Cement Crack Filler Waterproof Repair Sealant Quick-Drying Sealing AdhesiveSelf-Leveling Multipurpose Durable Filler for Driveway Sidewalk & Crack Repair (1 Pack - 1.1LB)
- Price
- $18.05
- Rating
- 3.4/5
- Reviews
- 11
- Age
- 7mo ago

Quikrete Fast Setting Concrete Mix Fast Setting Bag 50 Lbs.
- Price
- $30.21
- Rating
- 3.8/5
- Reviews
- 59
- Age
- 17y ago
Newest
by launch date
Tech Mix Portland-Limestone Cement - Bag of Portland Cement (15 Pounds)
- Price
- $30.57
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Bauer Instant Polymer Cement Ready-to-Use Formula for Concrete Stone Tile & Brick Strong Adhesion Long-Lasting Convenient & Easy to Store 1 Kg
- Price
- $28.52
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 7mo ago

Concrete Crack Filler Cement Crack Filler Waterproof Repair Sealant Quick-Drying Sealing AdhesiveSelf-Leveling Multipurpose Durable Filler for Driveway Sidewalk & Crack Repair (1 Pack - 1.1LB)
- Price
- $18.05
- Rating
- 3.4/5
- Reviews
- 11
- Age
- 7mo ago

Concrete Crack Filler 1 LB High Elasticity Cement Crack Filler Self-Leveling Quick-Drying & Waterproof Concrete Caulk Concrete Repair for Driveway Walkway Patio Joint Indoor and Outdoor Grey (16oz)
- Price
- $9.93
- Rating
- 3.8/5
- Reviews
- 75
- Age
- 9mo ago

AOSWTLIF 8 oz Light Grey Iron Oxide Powder - Concrete Pigment & Cement Dye
- Price
- $8.74
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
103
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
63%
Top 20: 96%
Open market
16%
- SIKA23%
- Quikrete22%
- Akona17%
- Bauer9%
- DAP7%
- Red Devil5%
- Open — no brand owns it (7 brands, 16%)
Demand
Cement search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.7×
Search terms
Top Cement search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cement145K/yr
- cement mix49K/yr
- cemento para concreto17K/yr
- quick setting cement8K/yr
- cemento8K/yr
- quick dry cement6K/yr
- cement powder6K/yr
- quick cement5K/yr
- quick concrete4K/yr
- quick set concrete3K/yr
Reviews and returns
What reviews say buyers love and hate about Cement
We read the reviews and the return reasons for every product selling here.
“Color is lighter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cement questions
Answered from the same tracked data.









