Is celestial lights profitable to sell on Amazon United States?

The niche generates $1K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (33/100).

How competitive is the celestial lights niche?

7 brands and 17 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in celestial lights?

Top complaints mined from reviews: Quality-Overall, Durability, Brightness/Shine/Glow. The return rate is 3.8%.

When does demand for celestial lights peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 7.9× the quietest.

What does it cost to enter the celestial lights niche?

Listings span $7.85–$34.93; the average listing price is $19.31 (sweet spot $15–$100). The average incumbent carries 2,349 reviews — the moat a new listing must climb.

celestial lights

Skip it

A small market ($1K/yr) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$19.31

avg listing price — sweet spot $15–$100

Price range

Good$7.85–$34.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,349

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$1K

$1K/yr · 15K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, celestial lights is a $1K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

celestial lights market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $10K–$14K; units × avg price
Conversion rate: 0.5%
Avg BSR: #380
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 237 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Whimsigoth25%
KEPABIGLE16%
Beautyard15%
Fussion15%
HODANS12%
ANJAYLIA10%
Open — no brand owns it (1 brand, 7%)

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — -8.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.9×

Open Trend

Top celestial lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Whimsigoth Star and Moon Decor String Lights Indoor Bedroom Classroom Dorm Patio Party Wedding Decor Warm White (9ft Battery Powered)

Whimsigoth$9.794.0★44 rev

KEPABIGLE 30 LED Star and Moon String Lights Warm White Decorative Fairy Lights for Nursery Bedroom and Wedding Decor Battery Operated

KEPABIGLE$9.574.4★655 rev

Beautyard Solar String Lights Outdoor Star Moon Sun 13Ft 153In Led Solar Powered Decorative Lights for Garden Patio Yard Trees Mothers Birthday Gifts Party (Warm White) (Star Moon Sun String Lights)

Beautyard$25.053.9★494 rev

Galaxy Projector Night Light for Bedroom 13-in-1 Planetarium Projector

Fussion$30.634.3★3,196 rev

Northern Galaxy Light Aurora Projector with 33 Light Effects Night Lights LED Star Projector for Bedroom Nebula Lamp Remote Control White Noises Bluetooth Speaker for Parties Black

HODANS$34.934.4★9,913 rev

Newest

by launch date

Moon Star Curtain String Lights 11.5ft 120LED Moon Fairy Lights with USB & Battery Operated(Not Include) 8 Lighting Modes IP65 Waterproof Starry Night Lights for Christmas Ramadan Wedding Birthday

Gooyule$19.845 rev

4mo ago

KEPABIGLE 30 LED Star and Moon String Lights Warm White Decorative Fairy Lights for Nursery Bedroom and Wedding Decor Battery Operated

KEPABIGLE$9.57655 rev

9mo ago

Whimsigoth Star and Moon Decor String Lights Indoor Bedroom Classroom Dorm Patio Party Wedding Decor Warm White (9ft Battery Powered)

Whimsigoth$9.7944 rev

1y ago

Whimsigoth Star and Moon Decor String Lights Indoor Bedroom Classroom Dorm Patio Party Wedding Decor Warm White Plug or Battery (30ft Plug-in)

Whimsigoth$16.8144 rev

1y ago

Galaxy Projector Night Light for Bedroom 13-in-1 Planetarium Projector

Fussion$30.633,196 rev

2y ago

What buyers say about celestial lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow19%

“Very bright”

Quality-Overall14%

“Quality light works as expected”

Value For Money12%

“Good for the price”

Color8%

“Vibrant colors”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use5%

“Easy to use”

Gifting Purpose4%

“An excellent gift idea”

Image/Picture Clarity4%

“Great image quality”

Comfort-Overall3%

“Comforting”

Sleep Quality2%

“Awesome product helps me sleep”

What buyers complain about

Quality-Overall14%

“Bad quality”

Durability13%

“Will not last”

Brightness/Shine/Glow7%

“The lights are not bright enough”

Image/Picture Clarity6%

“Images blurry”

Advertised Vs Actual Product6%

“Inaccurate description”

Functionality-Overall6%

“Didnt work”

Value For Money4%

“The price is to much”

Charging4%

“Not rechargeable”

Instructions/User Manual/Troubleshooting3%

“Even the same crappy instructions”

Size-Overall3%

“this item is not a fit”

Top return reasons

Functionality-Overall15%

Advertised Vs Actual Product15%

Brightness/Shine/Glow14%

Image/Picture Clarity8%

Size-Overall8%

Defective Material/Parts5%

Quality-Overall5%