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Ceiling Paint

Fail

Demand is soft, at -3.6% this quarter, so Ceiling Paint is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$224K/yr146K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
66%top-5 click share · 12 brands · 87 sellers

Flapen Score

Ceiling Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Ceiling Paint is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ceiling Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Ceiling Paint 146K times last year and spent an estimated $224K. The top 5 brands take 88% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $224K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
8.8%
Market size, estimated
$224Ka year
Peak month
November1.8× the quietest month
Top search term
ceiling paint85K searches a year

02 · Price

A sale here is worth $17.56.

Listings sell for $17.56 on average, from $7.39 to $43.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.56 that is $4K to $9K a year per listing.

Average price
$17.56inside the $15 to $100 sweet spot
Price range
$7.39–$43.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #157 within Paint & Primer. It carries 5,612 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
4.9%
Average rank
#157in Paint & Primer
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
5,612per listing
Listings tracked
20

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ceiling Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$34K$45K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

87

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

9%

  • Zinsser38%
  • Glidden26%
  • INSL-X11%
  • Rust-Oleum7%
  • KILZ5%
  • ECMOOMCE3%
  • Open — no brand owns it (6 brands, 9%)

Demand

Ceiling Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Ceiling Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ceiling paint85K/yr
  • white ceiling paint27K/yr
  • bathroom ceiling paint7K/yr
  • ceiling paint touch up6K/yr
  • flat white ceiling paint7K/yr
  • ceiling white paint6K/yr
  • bathroom ceiling paint mold resistant3K/yr
  • flat white ceiling paint touch up3K/yr
  • white ceiling paint touch up3K/yr

Reviews and returns

What reviews say buyers love and hate about Ceiling Paint

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Paint Quality”
27%of negative reviews mention “Paint Quality”
1.8%of orders come back
“in spite of the paint”
A buyer, on “Paint Quality”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ceiling Paint questions

Answered from the same tracked data.