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Cedar Stain

Maybe

Search demand grew +77.4% this quarter. But the top 5 brands take 100% of clicks, so Cedar Stain is a Maybe.

Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$443K/yr120K searches / yr
90-day growth
+77.4%search demand this quarter
Competition
66%top-5 click share · 4 brands · 43 sellers

Flapen Score

Cedar Stain against its category

The dotted line is the Tools & Home Improvement average. Past it, Cedar Stain is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cedar Stain market on Amazon at a glance

Shoppers on Amazon United States searched for Cedar Stain 120K times last year and spent an estimated $443K. All 4 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +77.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $443K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+77.4%
Conversion, latest week
3.9%
Market size, estimated
$443Ka year
Peak month
May6.5× the quietest month
Top search term
ready seal exterior wood stain36K searches a year

02 · Price

A sale here is worth $94.99.

Listings sell for $94.99 on average, from $38.27 to $179.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $94.99 that is $9K to $24K a year per listing.

Average price
$94.99inside the $15 to $100 sweet spot
Price range
$38.27–$179.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$9K–$24K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #52 within Finishes, Sealers & Stains. It carries 943 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
82%
Out of stock, average day
0.9%
Average rank
#52in Finishes, Sealers & Stains
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
943per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
90 months

Products

Top Cedar Stain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$44K$89K$133K$177K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Ready Seal72%
  • DEFY17%
  • NK Norkan7%
  • STF ShangTianFeng4%

Demand

Cedar Stain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.5×

Search terms

Top Cedar Stain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ready seal exterior wood stain36K/yr
  • ready seal37K/yr
  • defy extreme wood stain11K/yr
  • ready seal stain9K/yr
  • cedar stain8K/yr
  • cedar wood stain4K/yr
  • defy wood stain5K/yr
  • defy extreme semi-transparent wood stain4K/yr
  • cedar stain for wood outdoor3K/yr
  • defy stain2K/yr

Reviews and returns

What reviews say buyers love and hate about Cedar Stain

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
1.6%of orders come back
“Does not last like it should”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Cedar Stain questions

Answered from the same tracked data.