Is Carhartt High Vis Jacket profitable to sell on Amazon United States?

Flapen scores Carhartt High Vis Jacket 45 out of 100 on Amazon United States, a Fail. Shoppers spend $88K a year across 63 tracked products. Amazon counts 1 of the 4 products launched in the last year as successful launches. Search demand grew -16.8% in the last 90 days.

How competitive is the Carhartt High Vis Jacket niche on Amazon United States?

18 brands and 69 sellers compete in Carhartt High Vis Jacket on Amazon United States. The top 5 Carhartt High Vis Jacket products take 30% of clicks, and the top 5 brands take 77%.

What do buyers complain about in Carhartt High Vis Jacket?

Carhartt High Vis Jacket buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Comfort-Overall. Returns run at 2.3% of orders.

When does demand for Carhartt High Vis Jacket peak?

Search demand for Carhartt High Vis Jacket on Amazon United States peaks in Nov, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Carhartt High Vis Jacket niche?

Carhartt High Vis Jacket sells for $44.55 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.19 to $196.43. The average product has 2,104 reviews, the count a new listing must catch up to.

Carhartt High Vis Jacket

Fail

Demand is soft, at -16.8% this quarter, so Carhartt High Vis Jacket is a Fail.

Flapen Score: 45
45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size: $88K/yr143K searches / yr
90-day growth: -16.8%search demand this quarter
Competition: 30%top-5 click share · 18 brands · 69 sellers

Flapen Score

Carhartt High Vis Jacket against its category

The dotted line is the Tools & Home Improvement average. Past it, Carhartt High Vis Jacket is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Carhartt High Vis Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Carhartt High Vis Jacket 143K times last year and spent an estimated $88K. The top 5 brands take 77% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months: 143K
Growth, 90 days vs prior 90: -16.8%
Conversion, latest week: 1.4%
Market size, estimated: $88Ka year
Peak month: November1.9× the quietest month
Top search term: ergodyne50K searches a year

02 · Price

A sale here is worth $44.55.

Listings sell for $44.55 on average, from $5.19 to $196.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $44.55 that is $0 to $4K a year per listing.

Average price: $44.55inside the $15 to $100 sweet spot
Price range: $5.19–$196.43
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #157 within Protective Workwear. It carries 2,104 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 71%
Prime listings: 94%
Out of stock, average day: 0.0%
Average rank: #157in Protective Workwear
Average rating: 4.51 starsAmazon United States average 4.42 stars
Average reviews: 2,104per listing
Listings tracked: 63

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 1Amazon's first-year sales bar
Average brand age: 52 months

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