Skip to content
45

carhartt high vis jacket

Skip it

Soft demand (-16.8% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 17Conversion 17Competition 85Returns 68Price range 44Avg price 95Brand share 47Review moat 44Quality gap 40

Avg price

Incredible$44.55

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,104.03

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$5.19–$196.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$88K

$88K/yr · 143K searches

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, carhartt high vis jacket is a $88K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

carhartt high vis jacket market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$89K–$111K
units × avg price
Conversion rate
1.4%
Avg BSR
#157
Page quality
0%
Prime
94%
Sponsored
71%
Out of stock
0.0%
Avg brand age
52 months
Avg seller age
161 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

69

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

30%

Top 20: 67%

Open market

19%

  • Ergodyne35%
  • TICONN30%
  • Pioneer5%
  • DPSAFETY4%
  • Carhartt4%
  • JORESTECH4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.
6K4KSpike '24Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Top carhartt high vis jacket search terms

  • ergodyne50K/yr
  • ergodyne work gear15K/yr
  • hi viz rain jacket10K/yr
  • ems rain jacket5K/yr
  • safety rain coat5K/yr
  • tenacious ergodyne work gear6K/yr
  • class 3 rain jacket5K/yr
  • high vis rain coat4K/yr
  • carhartt high vis jacket18K/yr
  • neon jacket men5K/yr
All search terms

Top carhartt high vis jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$5K9%$8K12%$11K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about carhartt high vis jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“not too tight”

Quality-Overall13%

“Well built”

Comfort-Overall9%

“It is comfortable”

Value For Money7%

“Worth the price”

Weight Light5%

“Very light and easy to move around in”

Weather Proof4%

“protect against rain”

Water Resistance3%

“definitely waterproof”

Warmth3%

“keeps you cozy”

Advertised Vs Actual Product3%

“Looks exactly like the pictures”

Durability3%

“Very durable”

What buyers complain about

Size-Overall31%

“They were too big”

Quality-Overall5%

“Not good quality”

Comfort-Overall5%

“Very uncomfortable”

Durability5%

“Broken easily”

Thickness3%

“A little thinner than other brand”

Weight Heavy2%

“heavy on neck”

Heating2%

“when I removed the jacket and vest, I found the front of my shirt damp, from condensation coming off the vest,”

Value For Money2%

“It's hard to justify the price”

Product Condition2%

“Seller sent a used worn jacket”

Grip2%

“Hook-and-Loop Closures Lose Grip Quickly”

Top return reasons

Size-Overall71%
Advertised Vs Actual Product5%
Material Quality4%
Value For Money3%
Comfort-Overall3%
Weight Heavy2%
Functionality-Overall1%
Color1%
Quality-Overall1%
Thin1%

Common questions

Is carhartt high vis jacket profitable to sell on Amazon United States?
The niche generates $88K/yr across 63 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (45/100).
How competitive is the carhartt high vis jacket niche?
18 brands and 69 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in carhartt high vis jacket?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 2.3%.
When does demand for carhartt high vis jacket peak?
Demand peaks in Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the carhartt high vis jacket niche?
Listings span $5.19–$196.43; the average listing price is $44.55 (sweet spot $15–$100). The average incumbent carries 2,104 reviews — the moat a new listing must climb.