Is cardinal solar light profitable to sell on Amazon United States?

The niche generates $50K/yr across 42 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +143.2%. Flapen's verdict: Worth a look (65/100).

How competitive is the cardinal solar light niche?

34 brands and 40 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in cardinal solar light?

Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Size-Overall. The return rate is 1.9%.

When does demand for cardinal solar light peak?

Demand peaks in May–Jul–Dec; the busiest month runs 5.9× the quietest.

What does it cost to enter the cardinal solar light niche?

Listings span $9.98–$40.13; the average listing price is $21.90 (sweet spot $15–$100). The average incumbent carries 317 reviews — the moat a new listing must climb.

cardinal solar light

Worth a look

Shows demand growing +143.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+143.2%

90-day search growth — must beat 0% to launch

Avg price

Great$21.90

avg listing price — sweet spot $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Review moat

Great316.71

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.98–$40.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$50K

$50K/yr · 73K searches

According to Flapen's Amazon United States niche tracking, cardinal solar light is a $50K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in May–Jul–Dec. Verdict: Worth a look — 65/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

cardinal solar light market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $55K–$66K; units × avg price
Conversion rate: 3.1%
Avg BSR: #349
Page quality: 0%
Prime: 90%
Sponsored: 90%
Out of stock: 10.6%
Avg brand age: 25 months
Avg seller age: 203 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 falling

Sellers

Top-5 brand share

47%

Top 20: 86%

Top-5 click share

43%

Top 20: 79%

Open market

49%

VKEVOC15%
nanzhujin11%
TSIPEKLO8%
Juliahestia6%
Baquler6%
Dazzle Bright4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +143.2% search growth over the last 90 days.

Peak months: May, Jul, Dec · busiest ÷ quietest = 5.9×

Open Trend

Top cardinal solar light search terms

cardinal solar light35K/yr +258.7%2.6% conv.
cardinal solar lights for outside12K/yr +63.5%2.8% conv.
solar cardinals for outside8K/yr +66.7%2.5% conv.
solar cardinal10K/yr +105.1%1.8% conv.
cardinal garden stake8K/yr +65.0%1.3% conv.

All search terms

Top cardinal solar light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VKEVOC Solar Cardinal Memorial Stakes for Graves - Metal Cemetery Decorations with LED Light Sympathy Gift for Loss of Mother Mom Grandma Garden Grave Markers (Red Cardinal)

VKEVOC$17.944.7★179 rev

2 Pack Solar Lanterns Outdoor Decor Solar Bule Jay Lanterns Solar Cardinal Redbird Lights Metal Stake Yard Garden Decor Art Figurine Waterproof LED Lights Gifts for Mom Grandma Women (Red Bird)

nanzhujin$27.164.8★45 rev

Cardinal Solar Wind Chimes for Outside Cardinal Solar Hanging Lights Outdoor Wind Chime for Garden Patio Decor Unique Gifts for Mother Mom Grandma Women Birthday

TSIPEKLO$15.284.5★1,239 rev

Cardinal Garden Decor Red Bird Figurine Memorial Solar Light Outdoor Stake

Juliahestia$17.334.5★715 rev

Dazzle Bright 2 Pack 22.5 in Cardinal Bird Solar Lights Red Bird Solar Powered Lights Cardinal Garden Stake Light for Christmas Pathway Garden Lawn Yard Gifts Decoration

Dazzle Bright$23.744.3★323 rev

Newest

by launch date

Cardinal Solar Light Cardinal Solar Lantern for Patio Lawn Porch (1Pcs)

Generic$25.030 rev

2w ago

Cardinal Solar LightA Beautiful Garden Light that Feels Full of Life Outdoor Stake Yard Decor Red Bird Lantern Gift for Mom Warm Glow Lantern for Patio Lawn Porch(1PC)

HAJHPDGP$27.150 rev

1mo ago

Solar Lanterns Outdoor Waterproof Cardinal Solar Lights Gifts for Mom Women Glass High Efficiency Hanging Lanterns Solar Powered with Handle Cardinal Garden Decor for Table Pathway Walkway

OxyLED$18.26401 rev

5mo ago

VKEVOC Solar Cardinal Memorial Stakes for Graves - Metal Cemetery Decorations with LED Light Sympathy Gift for Loss of Mother Mom Grandma Garden Grave Markers (Red Cardinal)

VKEVOC$17.94179 rev

7mo ago

2 Pack Solar Lanterns Outdoor Decor Solar Bule Jay Lanterns Solar Cardinal Redbird Lights Metal Stake Yard Garden Decor Art Figurine Waterproof LED Lights Gifts for Mom Grandma Women (Red Bird)

nanzhujin$27.1645 rev

10mo ago

What buyers say about cardinal solar light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow24%

“Very nice and bright”

Quality-Overall16%

“Excellent product”

Color12%

“Its colors are brilliant”

Gifting Purpose5%

“Thoughtful gift”

Advertised Vs Actual Product5%

“As advertised”

Value For Money5%

“Good value”

Design-Overall5%

“Strong design”

Strength5%

“It is very sturdy”

Size-Overall4%

“Decent size”

Durability2%

“Durable”

What buyers complain about

Brightness/Shine/Glow20%

“Not very bright”

Durability17%

“causing it to break into pieces”

Size-Overall12%

“Lantern is smaller than expected”

Functionality-Overall11%

“Just wish it still worked”

Quality-Overall10%

“Cheap and worthless”

Battery Life3%

“after 2 months the battery started dying”

Advertised Vs Actual Product3%

“Picture is deceiving”

Material Quality3%

“The feel is very plastic and cheap”

Value For Money2%

“Overpriced in my opinion”

Defective Material/Parts2%

“Product doesnt work”

Top return reasons

Size-Overall22%

Defective Material/Parts18%

Brightness/Shine/Glow14%

Functionality-Overall10%

Quality-Overall5%