cardinal lantern
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.08avg listing price — sweet spot $15–$100
Price range
Great$9.98–$54.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great309.24avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 41K searches
According to Flapen's Amazon United States niche tracking, cardinal lantern is a $8K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cardinal lantern market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $34K–$41K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #357
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 79%
- Out of stock
- 56.0%
- Avg brand age
- 31 months
- Avg seller age
- 197 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
40
Top-5 brand share
39%
Top 20: 84%
Top-5 click share
35%
Top 20: 83%
Open market
57%
- VOOKRY10%
- HN HAIINAA8%
- WACLSTDAY8%
- Doogarden7%
- Roman5%
- Homemory5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 21.8×
Top cardinal lantern search terms
- cardinal lantern15K/yr
- cardinal snow globe lantern21K/yr
- cardinal snow globe lantern with glitter530/yr
- cardinal lantern snow globe4K/yr
Top cardinal lantern products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cardinal Solar Lanterns Outdoor Hanging Lanterns Metal Glass Garden Decor Solar Lights Gifts for Women Mom Birthday Grandma Mothers Day Waterproof Decorative Lantern for Outside Patio Yard
VOOKRY$31.074.5★296 rev
Fathers Day Gifts Dad Cardinal Solar Lanterns Outdoor Waterproof Garden Decor Birthday Gifts for Women Men Grandma Mom Cardinal Hanging Solar Lights Decorative Lantern for Yard Patio Lawn Pathway
WACLSTDAY$26.194.6★389 rev
HN HAIINAA Memorial Lantern Bereavement Gifts in Memory of Loved One Memorial Gifts for Loss of Mother Loss of Father Remembrance Sympathy Gifts for Loss of Loved One with LED Candle and Remote
HN HAIINAA$33.994.7★1,378 rev
Solar Lantern Outdoor Waterproof Hanging Light Birthday Gifts Cardinal
Doogarden$22.044.4★143 rev
Roman 133510 Led Swirl Lantern Cardinal Tree 8.5 inch Grey
Roman$38.974.7★208 rev
Newest
by launch date
Guhope Birthday Gifts for Women Mom Grandma Men Solar Lanterns Outdoor Waterproof Hanging Garden Decor with Cardinal Pattern Outdoor Solar Lights for Garden Lawn Yard Patio Porch (Cardinal)
Guhope$22.0766 rev
Solar Lantern Outdoor Waterproof Cardinal Hanging LED Light (Red Bird)
Doogarden$13.05102 rev
2 Pack Solar Lanterns Outdoor Decor Solar Bule Jay Lanterns Solar Cardinal Redbird Lights Metal Stake Yard Garden Decor Art Figurine Waterproof LED Lights Gifts for Mom Grandma Women (Red Bird)
nanzhujin$27.1645 rev
Cardinal Snow Globe Lantern Lamp - Festive Decorations Gift for Women Mom Mother Sister & Lover | Perfect for Mothers Day Thanksgiving Christmas Home Decor
4RENSUN$43.119 rev
Solar Lanterns Outdoor Waterproof Garden Decor Metal Hanging Decorative Solar Lights Mothers Day Gifts Birthday Gifts for Women Mom Grandma Gardening Gifts for Yard Patio Lawn Tabletop(Cardinal)
kaakuuki$22.2193 rev
Trending
90-day click momentum2 Pack Solar Lanterns Outdoor Decor Solar Bule Jay Lanterns Solar Cardinal Redbird Lights Metal Stake Yard Garden Decor Art Figurine Waterproof LED Lights Gifts for Mom Grandma Women (Red Bird)
nanzhujin$27.164.8★
Guhope Birthday Gifts for Women Mom Grandma Men Solar Lanterns Outdoor Waterproof Hanging Garden Decor with Cardinal Pattern Outdoor Solar Lights for Garden Lawn Yard Patio Porch (Cardinal)
Guhope$22.074.6★
Solar Lantern Outdoor Waterproof Cardinal Hanging LED Light (Red Bird)
Doogarden$13.054.6★
Memorial Lantern with Card - Sympathy Gift for Loss of Mom/Dad/Loved One Bereavement Keepsake with Flickering Flame Memory Lamp for Funeral Remembrance or Celebration (Black)
XXSTAR$19.934.7★
Solar Lanterns Outdoor Hanging Light Cardinal LED Glass Light Waterproof Hollowed-Out Metal Decor Garden Yard Patio Gifts Table Pathway Holiday for Women Mom
CHINZIMEI$32.124.4★
What buyers say about cardinal lantern
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice and bright”
“Thoughtful Gift”
“Excellent quality”
“Colors r amazing”
“Strong design”
“Exactly as pictured”
“Worth the purchase”
“It shines at night”
“They are sturdy”
“perfect size”
What buyers complain about
“Breaks easily”
“not well lighted”
“The feel is very plastic and cheap”
“Cheap”
“will not work”
“Lantern is smaller than expected”
“Batteries do not recharge after using for a week”
“Overpriced in my opinion”
“it rattles a bit when moved like something is loose”
“Please replace broken one”
Top return reasons
Common questions
- Is cardinal lantern profitable to sell on Amazon United States?
- The niche generates $8K/yr across 33 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the cardinal lantern niche?
- 30 brands and 40 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in cardinal lantern?
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Material Quality. The return rate is 2.7%.
- When does demand for cardinal lantern peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 21.8× the quietest.
- What does it cost to enter the cardinal lantern niche?
- Listings span $9.98–$54.54; the average listing price is $27.08 (sweet spot $15–$100). The average incumbent carries 309 reviews — the moat a new listing must climb.