Skip to content

Carbon Water Filter

Maybe

Products sell for $65.30 on average, inside the sweet spot. But prices span $6.12–$421.20, mostly outside the sweet spot, so Carbon Water Filter is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$320K/yr112K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
36%top-5 click share · 32 brands · 96 sellers

Flapen Score

Carbon Water Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, Carbon Water Filter is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carbon Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Carbon Water Filter 112K times last year and spent an estimated $320K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
4.4%
Market size, estimated
$320Ka year
Peak month
October2.4× the quietest month
Top search term
carbon water filter39K searches a year

02 · Price

A sale here is worth $65.30.

Listings sell for $65.30 on average, from $6.12 to $421.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $65.30 that is $0 to $7K a year per listing.

Average price
$65.30inside the $15 to $100 sweet spot
Price range
$6.12–$421.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #146 within Water Filtration & Softeners. It carries 3,038 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#146in Water Filtration & Softeners
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,038per listing
Listings tracked
63

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
75 months

Products

Top Carbon Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$10K$19K$29K$38K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

96

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

36%

Top 20: 68%

Open market

34%

  • PUREPLUS19%
  • Aquaboon14%
  • ICEPURE13%
  • Waterdrop7%
  • Membrane Solutions6%
  • Culligan5%

Demand

Carbon Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Carbon Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carbon water filter39K/yr
  • water softener filters replacement9K/yr
  • atlas filtri8K/yr
  • sediment filter replacement6K/yr
  • commercial water filter8K/yr
  • 5 micron filter7K/yr
  • carbon filter water9K/yr
  • water filter cartridge 10 inch4K/yr
  • 10 inch water filter cartridge4K/yr
  • sediment filter cartridge3K/yr

Reviews and returns

What reviews say buyers love and hate about Carbon Water Filter

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Filtration”
25%of negative reviews mention “Filtration”
2.1%of orders come back
“No filter”
A buyer, on “Filtration”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Carbon Water Filter questions

Answered from the same tracked data.