Carbon Monoxide Detectors/smoke Alarm

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

382K

Growth, 90 days vs prior 90

-22.1%

Conversion, latest week

5.4%

Market size, estimated

$1.6Ma year

Top search term

kidde smart p4010dcsco-w (battery)43K searches a year

Listings sell for $74.86 on average, from $16.54 to $245.32. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $74.86 that is $37K to $56K a year per listing.

Average price

$74.86inside the $15 to $100 sweet spot

Price range

$16.54–$245.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$37K–$56K

Returns

2.8%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #16 within Fire Safety. It carries 1,248 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#16in Fire Safety

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

1,248per listing

Listings tracked

40

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

40 months