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Carbon Monoxide Detector Plug in Wall

Fail

The top 5 brands take 100% of clicks, so Carbon Monoxide Detector Plug in Wall is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$6.4M/yr1.7M searches / yr
90-day growth
-38.8%search demand this quarter
Competition
74%top-5 click share · 4 brands · 38 sellers

Flapen Score

Carbon Monoxide Detector Plug in Wall against its category

The dotted line is the Tools & Home Improvement average. Past it, Carbon Monoxide Detector Plug in Wall is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carbon Monoxide Detector Plug in Wall market on Amazon at a glance

Shoppers on Amazon United States searched for Carbon Monoxide Detector Plug in Wall 1.7M times last year and spent an estimated $6.4M. All 4 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.4M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-38.8%
Conversion, latest week
10.4%
Market size, estimated
$6.4Ma year
Peak month
January2.6× the quietest month
Top search term
carbon monoxide detectors plug in1.1M searches a year

02 · Price

A sale here is worth $37.06.

Listings sell for $37.06 on average, from $20.99 to $67.36. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At $37.06 that is $556K to $741K a year per listing.

Average price
$37.06inside the $15 to $100 sweet spot
Price range
$20.99–$67.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
15,000–20,000
Revenue per listing a year
$556K–$741K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #11 within Fire Safety. It carries 10,060 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#11in Fire Safety
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
10,060per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Carbon Monoxide Detector Plug in Wall products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$643K$1.3M$1.9M$2.6M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • First Alert48%
  • Kidde41%
  • SITERWELL7%
  • VETOUCH4%
  • Open — no brand owns it (0%)

Demand

Carbon Monoxide Detector Plug in Wall search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.6×

Search terms

Top Carbon Monoxide Detector Plug in Wall search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carbon monoxide detectors plug in1.1M/yr
  • plug in carbon monoxide detector167K/yr
  • co detector plug in95K/yr
  • carbon monoxide detector plug in43K/yr
  • co2 detector plug in wall50K/yr
  • plug in co2 detector26K/yr
  • carbon monoxide detector plug in wall26K/yr
  • co2 detector plug in16K/yr
  • carbon monoxide detectors plug in 2 pack20K/yr
  • first alert co61515K/yr

Reviews and returns

What reviews say buyers love and hate about Carbon Monoxide Detector Plug in Wall

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Assembly/Installation”
16%of negative reviews mention “Battery Life”
2.0%of orders come back
“Beeps as battery are low”
A buyer, on “Battery Life”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Carbon Monoxide Detector Plug in Wall questions

Answered from the same tracked data.