Is carbon felt profitable to sell on Amazon United States?

The niche generates $36K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -66.3%. Flapen's verdict: Skip it (44/100).

How competitive is the carbon felt niche?

21 brands and 25 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in carbon felt?

Top complaints mined from reviews: Flammable, Quality-Overall, Heating. The return rate is 1.6%.

When does demand for carbon felt peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 14.1× the quietest.

What does it cost to enter the carbon felt niche?

Listings span $5.50–$34.67; the average listing price is $11.85 (sweet spot $15–$100). The average incumbent carries 137 reviews — the moat a new listing must climb.

carbon felt

Skip it

Soft demand (-66.3% this quarter) — this niche doesn't clear our bar today.

Review moat

Great137.3

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.6%

return rate — above 5% kills the launch gate

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Good$5.50–$34.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.85

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$36K

$36K/yr · 73K searches

Growth

Bad-66.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, carbon felt is a $36K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

carbon felt market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $47K–$59K; units × avg price
Conversion rate: 4.2%
Avg BSR: #988
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 7.1%
Avg brand age: 37 months
Avg seller age: 220 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

31%

Matace18%
XOHUYD12%
Matska12%
Fiyooau12%
TOHONFOO9%
kanhiro7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -66.3% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 14.1×

Open Trend

Top carbon felt search terms

carbon felt35K/yr -65.1%4.0% conv.
carbon felt wick23K/yr -66.0%3.7% conv.
carbon felt forever wick2K/yr -21.6%0.8% conv.
carbon felt cloth5K/yr -82.3%8.1% conv.
carbon wick2K/yr -57.4%4.8% conv.
carbon wick felt3K/yr -68.7%0.8% conv.
carbon felt wick material3K/yr -90.2%1.6% conv.

All search terms

Top carbon felt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Matace Welding Blanket Fireproof Carbon Felt Soldering Mat & Pad 5mm Flame Retardant Fabric Heat Shield for Brazing Stove Wick Automotive Repair HVAC Plumbing - 12x14 Inch 2 Pack Black

Matace$11.234.6★848 rev

2 Pack 11x14 Inch Welding Blanket Fireproof Welding Pad 5mm Thickened Fire Resistant Carbon Felt Flame Retardant Fabric Heat Shield Resistant Mat for Soldering Firepit Grill Welding Supplies

XOHUYD$9.294.4★285 rev

Fireproof Welding Blanket - 2 Pack 10x10 Inch Matska Carbon Felt Soldering Mat & Pad ASTM D6413 Certified 5mm Flame Retardant Fabric Heat Shield for Brazing Stove Wick Black

Matska$7.864.6★52 rev

8x12 Inch Carbon Felt - Welding Blanket Fireproof Wick - 5mm Flame Retardant Fabric Soldering Blanket - Flexible Cuttable Heat Resistant Cloth Pad for Soldering Brazing Firepit Grill Firepit

Fiyooau$6.544.4★8 rev

Carbon Felt Wick 2 Pack 14 x 14 1/5(5mm) Welding Blanket Fireproof

TOHONFOO$11.694.5★96 rev

Newest

by launch date

12x12 Inch Carbon Felt - Welding Blanket Fireproof Wick - 5mm Flame Retardant Fabric Soldering Blanket Flexible Cuttable Heat Resistant Cloth Pad for Soldering Brazing Firepit Grill Firepit

Fiyooau$6.948 rev

3mo ago

96 Pcs Ceramic Wool Carbon Felt Wick for Bioethanol Alcohol Fireplace Replacement Sponge Cotton Core Wick to Extend Burning Time Indoor Outdoor Tabletop Fire Pit Fuel Accessories(0.8x0.8x0.8)

TJXSDZHT$11.872 rev

4mo ago

1pc Black Welding Blanket Fireproof Heat Resistant Flame Retardant Carbon Felt for Welder Torch Shield Plumbing Heat Sink Slag Temp Blanket Protective Equipment(A#)

ZLmoue$5.502 rev

4mo ago

4 x 6 Welding Blanket Fireproof Heavy Duty Heat Shield Mat for Workshop

ZCHLPTZUP$34.677 rev

6mo ago

kaidun 20x20 Inch Welding Blanket Fireproof Carbon Felt for Soldering

kaidun$8.3225 rev

8mo ago

What buyers say about carbon felt

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product20%

“Works as advertised”

Value For Money16%

“Great value”

Quality-Overall14%

“I recently purchased the Matska Fireproof Welding Blanket – 2 Pack 10×10 Inch along with the Matska Carbon Felt Soldering Mat & Pad, and Im honestly impressed with their performance and durability”

Efficiency9%

“effective”

Fire Resistance7%

“Fireproof blankets”

Heating5%

“Great for hot air rework”

Material Quality4%

“First off, the quality of the fabric is outstanding”

Ease Of Use4%

“Useful”

Thickness3%

“Nice and thick too”

Durability3%

“doesnt fall apart after use”

What buyers complain about

Flammable12%

“Definitely not fire proof”

Quality-Overall11%

“Garbage”

Heating11%

“it didnt even get hot”

Size-Overall10%

“Too small”

Thickness10%

“Not very thick”

Value For Money3%

“Overpriced”

Precision Of Cut3%

“Take time when cutting and shaping”

Weight Heavy3%

“it's more bulky than I hoped”

Carbon Footprint3%

“Not carbon”

Ease Of Use3%

“many times they are too cumbersome”

Top return reasons

Size-Overall42%

Material Quality11%

Thin7%

Flammable6%

Advertised Vs Actual Product6%

Thickness5%

Value For Money5%

Functionality-Overall4%

Heating4%

Quality-Overall3%

Common questions

Is carbon felt profitable to sell on Amazon United States?: The niche generates $36K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -66.3%. Flapen's verdict: Skip it (44/100).
How competitive is the carbon felt niche?: 21 brands and 25 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in carbon felt?: Top complaints mined from reviews: Flammable, Quality-Overall, Heating. The return rate is 1.6%.
When does demand for carbon felt peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 14.1× the quietest.
What does it cost to enter the carbon felt niche?: Listings span $5.50–$34.67; the average listing price is $11.85 (sweet spot $15–$100). The average incumbent carries 137 reviews — the moat a new listing must climb.