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Carbon Felt

Fail

Demand is soft, at -66.3% this quarter, so Carbon Felt is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$36K/yr73K searches / yr
90-day growth
-66.3%search demand this quarter
Competition
59%top-5 click share · 21 brands · 25 sellers

Flapen Score

Carbon Felt against its category

The dotted line is the Tools & Home Improvement average. Past it, Carbon Felt is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carbon Felt market on Amazon at a glance

Shoppers on Amazon United States searched for Carbon Felt 73K times last year and spent an estimated $36K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -66.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-66.3%
Conversion, latest week
4.2%
Market size, estimated
$36Ka year
Peak month
January14.1× the quietest month
Top search term
carbon felt35K searches a year

02 · Price

A sale here is worth $11.85.

Listings sell for $11.85 on average, from $5.50 to $34.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $11.85 that is $3K to $6K a year per listing.

Average price
$11.85under the $15 to $100 sweet spot
Price range
$5.50–$34.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #988 within Welding & Soldering. It carries 137 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
7.1%
Average rank
#988in Welding & Soldering
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
137per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Carbon Felt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$5K$7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 rising

Sellers

25

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

31%

  • Matace18%
  • XOHUYD12%
  • Matska12%
  • Fiyooau12%
  • TOHONFOO9%
  • kanhiro7%

Demand

Carbon Felt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 14.1×

Search terms

Top Carbon Felt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carbon felt35K/yr
  • carbon felt wick23K/yr
  • carbon felt forever wick2K/yr
  • carbon felt cloth5K/yr
  • carbon wick2K/yr
  • carbon wick felt3K/yr
  • carbon felt wick material3K/yr

Reviews and returns

What reviews say buyers love and hate about Carbon Felt

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Advertised Vs Actual Product”
12%of negative reviews mention “Flammable”
1.6%of orders come back
“Definitely not fire proof”
A buyer, on “Flammable”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Carbon Felt questions

Answered from the same tracked data.