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Canvas Drop Cloth 9x12

Fail

Shoppers spend only $79K a year here, so Canvas Drop Cloth 9x12 is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$79K/yr33K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
63%top-5 click share · 15 brands · 34 sellers

Flapen Score

Canvas Drop Cloth 9x12 against its category

The dotted line is the Tools & Home Improvement average. Past it, Canvas Drop Cloth 9x12 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canvas Drop Cloth 9x12 market on Amazon at a glance

Shoppers on Amazon United States searched for Canvas Drop Cloth 9x12 33K times last year and spent an estimated $79K. The top 5 brands take 74% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
9.8%
Market size, estimated
$79Ka year
Peak month
September2.5× the quietest month
Top search term
canvas drop cloth 9x1219K searches a year

02 · Price

A sale here is worth $24.58.

Listings sell for $24.58 on average, from $9.66 to $66.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.58 that is $2K to $6K a year per listing.

Average price
$24.58inside the $15 to $100 sweet spot
Price range
$9.66–$66.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #54 within Painting Supplies & Tools. It carries 1,961 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#54in Painting Supplies & Tools
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,961per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Canvas Drop Cloth 9x12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

34

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

63%

Top 20: 96%

Open market

17%

  • Utopia Home18%
  • Corporate Hills17%
  • Salt Earth17%
  • ZUPERIA11%
  • Homespun11%
  • Avalon Home9%
  • Open — no brand owns it (9 brands, 17%)

Demand

Canvas Drop Cloth 9x12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.5×

Search terms

Top Canvas Drop Cloth 9x12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canvas drop cloth 9x1219K/yr
  • 9x12 canvas drop cloth5K/yr
  • drop cloth 9x124K/yr
  • 9x12 drop cloth4K/yr

Reviews and returns

What reviews say buyers love and hate about Canvas Drop Cloth 9x12

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Thickness”
2.5%of orders come back
“Not as thick as I would have liked”
A buyer, on “Thickness”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Canvas Drop Cloth 9x12 questions

Answered from the same tracked data.