Candy Cane Candle

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

52K

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

1.4%

Market size, estimated

$12Ka year

Peak month

December73.5× the quietest month

Top search term

red and white candles7K searches a year

Listings sell for $16.77 on average, from $9.31 to $28.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $16.77 that is $0 to $2K a year per listing.

Average price

$16.77inside the $15 to $100 sweet spot

Price range

$9.31–$28.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

9.4%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #1,467 within Novelty Lighting. It carries 34 reviews at 3.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

100%

Out of stock, average day

19.6%

Average rank

#1,467in Novelty Lighting

Average rating

3.66 starsAmazon United States average 4.42 stars

Average reviews

34per listing

Listings tracked

5

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months