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Candles for Pumpkins

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $29K a year here, so Candles for Pumpkins is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$29K/yr96K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
50%top-5 click share · 17 brands · 29 sellers

Flapen Score

Candles for Pumpkins against its category

The dotted line is the Tools & Home Improvement average. Past it, Candles for Pumpkins is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candles for Pumpkins market on Amazon at a glance

Shoppers on Amazon United States searched for Candles for Pumpkins 96K times last year and spent an estimated $29K. The top 5 brands take 61% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.1%
Market size, estimated
$29Ka year
Peak month
October140.1× the quietest month
Top search term
flameless pumpkin candles27K searches a year

02 · Price

A sale here is worth $27.62.

Listings sell for $27.62 on average, from $16.61 to $59.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.62 that is $0 to $3K a year per listing.

Average price
$27.62inside the $15 to $100 sweet spot
Price range
$16.61–$59.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #1,895 within Novelty Lighting. It carries 99 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
17.3%
Average rank
#1,895in Novelty Lighting
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
99per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Candles for Pumpkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$4K$5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

29

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

32%

  • MOREDOTS18%
  • EVERLORIA15%
  • Baquler12%
  • Eywamage9%
  • JMTONE8%
  • Homemory7%

Demand

Candles for Pumpkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26OctNovDecJulAugSepOctNovDecJanMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 140.1×

Search terms

Top Candles for Pumpkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flameless pumpkin candles27K/yr
  • pumpkin flameless candles16K/yr
  • led pumpkin candle10K/yr
  • pumpkin led candle4K/yr
  • flameless pumpkin candle10K/yr
  • pumpkin battery operated candles3K/yr
  • flickering pumpkin candle3K/yr
  • luminara pumpkin candle3K/yr
  • pumpkin led candles7K/yr
  • pumpkin candles with battery9K/yr

Reviews and returns

What reviews say buyers love and hate about Candles for Pumpkins

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Value For Money”
4.3%of orders come back
“Love it, just wish it was a little cheaper”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Candles for Pumpkins questions

Answered from the same tracked data.