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Candle Warmer Bulb

Fail

Prices span $4.95–$13.89, mostly outside the sweet spot, so Candle Warmer Bulb is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$1.2M/yr668K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
70%top-5 click share · 9 brands · 14 sellers

Flapen Score

Candle Warmer Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, Candle Warmer Bulb is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Warmer Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Candle Warmer Bulb 668K times last year and spent an estimated $1.2M. The top 5 brands take 92% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

19.8% of searches ended in a purchase last week.

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 19.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
668K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
19.8%
Market size, estimated
$1.2Ma year
Peak month
January1.9× the quietest month
Top search term
candle warmer lamp bulb245K searches a year

02 · Price

A sale here is worth $8.87.

Listings sell for $8.87 on average, from $4.95 to $13.89. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At $8.87 that is $89K to $111K a year per listing.

Average price
$8.87under the $15 to $100 sweet spot
Price range
$4.95–$13.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
10,000–12,500
Revenue per listing a year
$89K–$111K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Light Bulbs. It carries 1,935 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Light Bulbs
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,935per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Candle Warmer Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

$0$117K$234K$351K$468K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

14

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

6%

  • SerBion43%
  • GODONLIF25%
  • BOGAO11%
  • RMFSH8%
  • MOFALA5%
  • VOMNA3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Candle Warmer Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Candle Warmer Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle warmer lamp bulb245K/yr
  • candle warmer light bulb51K/yr
  • candle warmer bulb69K/yr
  • gu10+c 120v 50w bulb31K/yr
  • gu10c 120v 50w bulb22K/yr
  • light bulb for candle warmer lamp33K/yr
  • candle lamp bulbs25K/yr
  • bulb for candle warmer lamp22K/yr
  • candle warmer light bulbs24K/yr
  • bulbs for candle warmer lamp21K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Warmer Bulb

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
26%of negative reviews mention “Durability”
1.2%of orders come back
“Didnt last”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Candle Warmer Bulb questions

Answered from the same tracked data.