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Candle Lights

Fail

Demand is soft, at -12.7% this quarter, so Candle Lights is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$127K/yr269K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
50%top-5 click share · 18 brands · 33 sellers

Flapen Score

Candle Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Candle Lights is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Candle Lights 269K times last year and spent an estimated $127K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
3.4%
Market size, estimated
$127Ka year
Peak month
December4.7× the quietest month
Top search term
candle lights67K searches a year

02 · Price

A sale here is worth $13.97.

Listings sell for $13.97 on average, from $4.13 to $35.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.97 that is $3K to $7K a year per listing.

Average price
$13.97under the $15 to $100 sweet spot
Price range
$4.13–$35.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Novelty Lighting. It carries 12,240 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Novelty Lighting
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
12,240per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Candle Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$25K$38K$51K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

33

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

50%

Top 20: 86%

Open market

21%

  • Homemory33%
  • Amagic30%
  • SHYMERY6%
  • Vinkor4%
  • wemarry3%
  • YOROXRG3%

Demand

Candle Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Candle Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle lights67K/yr
  • led candle lights44K/yr
  • light candles25K/yr
  • candle lights battery operated19K/yr
  • candlelight12K/yr
  • battery candle lights14K/yr
  • led light candles11K/yr
  • fake candle lights10K/yr
  • led candle light9K/yr
  • light candles battery operated8K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Lights

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Durability”
3.6%of orders come back
“Dont last”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Candle Lights questions

Answered from the same tracked data.