candle lights
Skip itSoft demand (-12.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$13.97avg listing price — sweet spot $15–$100
Price range
Good$4.13–$35.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$127K$127K/yr · 269K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,240.26avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, candle lights is a $127K/yr Amazon United States market (269K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
candle lights market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $140K–$175K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
33
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
50%
Top 20: 86%
Open market
21%
- Homemory33%
- Amagic30%
- SHYMERY6%
- Vinkor4%
- wemarry3%
- YOROXRG3%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -12.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Top candle lights search terms
- candle lights67K/yr
- led candle lights44K/yr
- light candles25K/yr
- candle lights battery operated19K/yr
- candlelight12K/yr
- battery candle lights14K/yr
- led light candles11K/yr
- fake candle lights10K/yr
- led candle light9K/yr
- light candles battery operated8K/yr
Top candle lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amagic 12/24/50/100/150Pack Flameless LED Tea Lights Candles Battery Operated Electric Fake Tealight Candles for Votive Halloween Christmas Home Decor Wedding Table Decor (12Pack)
Amagic$4.454.7★3,466 rev
Homemory 24Pcs Flickering Flameless Candle Battery Operated 200+Hours Fake Electric LED Tea Lights for Votive Centerpiece Table Decorations Wedding Aniversary Halloween Christmas
Homemory$10.614.7★76,727 rev
SHYMERY Flameless Votive Candles Flameless Flickering Electric Fake Candle 24 Pack 200+Hour Battery Operated LED Tea Lights in Warm White for Wedding Table Halloween Christmas Decorations 1.5X1.7
SHYMERY$11.144.7★27,350 rev
Homemory 12Pcs Flickering Flameless Candle Battery Operated 200+Hours Fake Electric LED Tea Lights for Votive Centerpiece Table Decorations Wedding Aniversary Halloween Christmas
Homemory$7.114.7★76,727 rev
Vinkor Flameless Candles Battery Operated Candles Real Wax Pillar LED Candles with 10-Key Remote and Cycling 24 Hours Timer (Ivory 4 5 6 7 8 9)
Vinkor$22.894.5★24,859 rev
Newest
by launch date
Amagic 1000 Pieces Artificial Rose Petals with 12 Heart LED Tea Lights Candles Kit Rose Petals and Candles Set for Proposal Anniversary Valentines Day Special Romantic Night Wedding Table Decor
Amagic$7.681,699 rev
Amagic 24 Pack Flameless Tea Lights Candles Battery Operated Warm White
Amagic$7.851,653 rev
wemarry Flameless Candles 4 5 6 Acrylic Glass Pillars 3 Diameter Battery Operated Flickering Candles Include 8-Key Remote with Timer Function 400+ Hours (Gray Warm Light 3 Pack)
wemarry$9.492,488 rev
Flameless Candles 4 5 6 Outdoor Indoor Pillars Battery Operated Flickering Candles Include 10-Key Remote Timer 400+ Hours by 2 AA Batteries (Ivory Candle - Warm light 3D x 4|5|6 H - 3 Pack)
Artmarry$9.203,988 rev
GODONLIF Candle Warmer Lamp with Timer Birthday Gifts for Women Home Decor
GODONLIF$22.079,592 rev
Trending
90-day click momentum
YOROXRG Set of 24 Waterproof Outdoor Flameless Candles LED Candles with 4 Remote and Timer (H 4 5 6 x D 2.2) for Christmas Halloween Wedding Festival
YOROXRG$35.234.5★
Amagic 24Pack Flameless LED Tea Lights Candles Battery Operated Electric Fake Tealight Candles for Votive Halloween Christmas Home Decor Wedding Table Decor (24Pack)
Amagic$7.704.7★
GODONLIF Candle Warmer Lamp with Timer Birthday Gifts for Women Home Decor
GODONLIF$22.074.7★
Homemory 24-Pack Flameless LED Tea Lights Candles Battery Operated 200+Hour Fake Electric Candles TeaLights for Votive Aniversary Wedding Centerpiece Table Decor Funeral Halloween Christmas
Homemory$11.154.7★
Amagic 24 Pack Flameless Tea Lights Candles Battery Operated Warm White
Amagic$7.854.7★
What buyers say about candle lights
What buyers praise and complain about, mined from review topics.What buyers love
“lights are bright”
“they are really good quality and came fast”
“Excellent value”
“AS DESCRIBED”
“Cozy”
“I like the timer feature”
“Makes my room smell amazing”
“Beautiful gift”
“the battery lasts a long time”
“Easy to use”
What buyers complain about
“Dont last”
“SHORT”
“Barely worked”
“Cheap quality”
“Not as bright as you would think”
“the battery life is so short”
“I also think they were a bit overpriced”
“Color is different”
“it smelled like it was hot or something was burning”
“Gets hot”
Top return reasons
Common questions
- Is candle lights profitable to sell on Amazon United States?
- The niche generates $127K/yr across 31 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the candle lights niche?
- 18 brands and 33 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in candle lights?
- Top complaints mined from reviews: Durability, Size-Overall, Functionality-Overall. The return rate is 3.6%.
- When does demand for candle lights peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the candle lights niche?
- Listings span $4.13–$35.23; the average listing price is $13.97 (sweet spot $15–$100). The average incumbent carries 12,240 reviews — the moat a new listing must climb.