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Camping Knives & Tools

Fail

Shoppers spend only $57K a year here, so Camping Knives & Tools is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$57K/yr85K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
53%top-5 click share · 16 brands · 35 sellers

Flapen Score

Camping Knives & Tools against its category

The dotted line is the Tools & Home Improvement average. Past it, Camping Knives & Tools is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camping Knives & Tools market on Amazon at a glance

Shoppers on Amazon United States searched for Camping Knives & Tools 85K times last year and spent an estimated $57K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
1.3%
Market size, estimated
$57Ka year
Peak month
December2.2× the quietest month
Top search term
survival knife with fire starter14K searches a year

02 · Price

A sale here is worth $53.42.

Listings sell for $53.42 on average, from $9.61 to $154.47. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $53.42 that is $0 to $5K a year per listing.

Average price
$53.42inside the $15 to $100 sweet spot
Price range
$9.61–$154.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #1,132 within Knives, Parts & Accessories. It carries 1,781 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
1.1%
Average rank
#1,132in Knives, Parts & Accessories
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,781per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Camping Knives & Tools products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$11K$17K$23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

35

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

19%

  • Gerber55%
  • Grand Way11%
  • Gerber Gear6%
  • Naifu3%
  • Generic3%
  • Bear Grylls3%

Demand

Camping Knives & Tools search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Camping Knives & Tools search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • survival knife with fire starter14K/yr
  • gerber survival knife13K/yr
  • knife with fire starter11K/yr
  • survival knife kit11K/yr
  • flint knife7K/yr
  • gerber strongarm sheath6K/yr
  • gerber prodigy7K/yr
  • pocket knife with fire starter5K/yr
  • gerber strongarm camp3K/yr
  • gerber ultimate survival knife4K/yr

Reviews and returns

What reviews say buyers love and hate about Camping Knives & Tools

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Sharpness”
13%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“Cheap junk”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Camping Knives & Tools questions

Answered from the same tracked data.