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Calidad Tools

Fail

Shoppers spend only $28K a year here, so Calidad Tools is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$28K/yr11K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
67%top-5 click share · 11 brands · 586 sellers

Flapen Score

Calidad Tools against its category

The dotted line is the Tools & Home Improvement average. Past it, Calidad Tools is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calidad Tools market on Amazon at a glance

Shoppers on Amazon United States searched for Calidad Tools 11K times last year and spent an estimated $28K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

15.2% of searches ended in a purchase last week.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
15.2%
Market size, estimated
$28Ka year
Peak month
October2.7× the quietest month
Top search term
calidad4K searches a year

02 · Price

A sale here is worth $16.29.

Listings sell for $16.29 on average, from $2.17 to $44.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $16.29 that is $0 to $2K a year per listing.

Average price
$16.29inside the $15 to $100 sweet spot
Price range
$2.17–$44.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #121 within Cutters. It carries 1,079 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
87%
Out of stock, average day
5.6%
Average rank
#121in Cutters
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,079per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Calidad Tools products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$8K$11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

586

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Calidad Beer33%
  • AHET24%
  • Calidad17%
  • QEP10%
  • Goaste6%
  • VAKPAT3%
  • Open — no brand owns it (5 brands, 7%)

Demand

Calidad Tools search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.7×

Search terms

Top Calidad Tools search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calidad4K/yr
  • tile trim square3K/yr
  • calidad tools tile2K/yr
  • calidad tools993/yr
  • qep tile trim square470/yr

Reviews and returns

What reviews say buyers love and hate about Calidad Tools

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Powdered/Crumbled”
<0.1%of orders come back, a rate Amazon rounds to zero
“Arrived mostly crumbs”
A buyer, on “Powdered/Crumbled”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Calidad Tools questions

Answered from the same tracked data.