Is Cabinet Paint profitable to sell on Amazon United States?

Flapen scores Cabinet Paint 54 out of 100 on Amazon United States, a Maybe. Shoppers spend $613K a year across 68 tracked products. Amazon counts 1 of the 6 products launched in the last year as successful launches. Search demand grew -3.5% in the last 90 days.

How competitive is the Cabinet Paint niche on Amazon United States?

24 brands and 82 sellers compete in Cabinet Paint on Amazon United States. The top 5 Cabinet Paint products take 30% of clicks, and the top 5 brands take 79%.

What do buyers complain about in Cabinet Paint?

Cabinet Paint buyers on Amazon United States complain most about Paint Quality, Color, and Quality-Overall. Returns run at 1.6% of orders.

When does demand for Cabinet Paint peak?

Search demand for Cabinet Paint on Amazon United States is steady all year. The busiest month runs 1.6× the quietest.

What does it cost to enter the Cabinet Paint niche?

Cabinet Paint sells for $30.15 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.99 to $167.12. The average product has 8,796 reviews, the count a new listing must catch up to.

Cabinet Paint

Maybe

Products sell for $30.15 on average, inside the sweet spot. But buyers convert on only 1.3% of searches, so Cabinet Paint is a Maybe.

Flapen Score: 54
54 / 100Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size: $613K/yr1.5M searches / yr
90-day growth: -3.5%search demand this quarter
Competition: 30%top-5 click share · 24 brands · 82 sellers

Flapen Score

Cabinet Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Cabinet Paint is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Cabinet Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Cabinet Paint 1.5M times last year and spent an estimated $613K. The top 5 brands take 79% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $613K a year.

Searches, last 12 months: 1.5M
Growth, 90 days vs prior 90: -3.5%
Conversion, latest week: 1.3%
Market size, estimated: $613Ka year
Peak month: November1.6× the quietest month
Top search term: cabinet paint271K searches a year

02 · Price

A sale here is worth $30.15.

Listings sell for $30.15 on average, from $7.99 to $167.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $30.15 that is $8K to $15K a year per listing.

Average price: $30.15inside the $15 to $100 sweet spot
Price range: $7.99–$167.12
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: $8K–$15K
Returns: 1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #51 within Paint & Primer. It carries 8,796 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 97%
Out of stock, average day: 0.1%
Average rank: #51in Paint & Primer
Average rating: 4.42 starsAmazon United States average 4.42 stars
Average reviews: 8,796per listing
Listings tracked: 68

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 1Amazon's first-year sales bar
Average brand age: 56 months

Products