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C7 Christmas Lights

Fail

Shoppers spend only $46K a year here, so C7 Christmas Lights is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$46K/yr206K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
32%top-5 click share · 17 brands · 19 sellers

Flapen Score

C7 Christmas Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, C7 Christmas Lights is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The C7 Christmas Lights market on Amazon at a glance

Shoppers on Amazon United States searched for C7 Christmas Lights 206K times last year and spent an estimated $46K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
1.1%
Market size, estimated
$46Ka year
Peak month
December44.1× the quietest month
Top search term
c7 christmas lights80K searches a year

02 · Price

A sale here is worth $20.37.

Listings sell for $20.37 on average, from $12.32 to $40.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $20.37 that is $0 to $2K a year per listing.

Average price
$20.37inside the $15 to $100 sweet spot
Price range
$12.32–$40.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #1,829 within String Lights. It carries 332 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
17.0%
Average rank
#1,829in String Lights
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
332per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top C7 Christmas Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

19

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

32%

Top 20: 80%

Open market

25%

  • Formosa Lights23%
  • CHYSUPER16%
  • CHYParty12%
  • Romasaty9%
  • GOOTHY9%
  • Xingzd6%

Demand

C7 Christmas Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 44.1×

Search terms

Top C7 Christmas Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • c7 christmas lights80K/yr
  • c7 light string15K/yr
  • c7 led christmas lights25K/yr
  • c7 lights9K/yr
  • c7 string lights6K/yr
  • christmas lights c710K/yr
  • led c7 christmas lights8K/yr
  • c7 christmas lights outdoor20K/yr
  • c7 incandescent christmas lights9K/yr
  • c7 led christmas lights outdoor5K/yr

Reviews and returns

What reviews say buyers love and hate about C7 Christmas Lights

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Brightness/Shine/Glow”
19%of negative reviews mention “Durability”
6.9%of orders come back
“Die quickly”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common C7 Christmas Lights questions

Answered from the same tracked data.