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Bypass Door Hardware

Fail

Demand is soft, at -4.5% this quarter, so Bypass Door Hardware is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$181K/yr249K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
50%top-5 click share · 18 brands · 48 sellers

Flapen Score

Bypass Door Hardware against its category

The dotted line is the Tools & Home Improvement average. Past it, Bypass Door Hardware is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bypass Door Hardware market on Amazon at a glance

Shoppers on Amazon United States searched for Bypass Door Hardware 249K times last year and spent an estimated $181K. The top 5 brands take 69% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
6.4%
Market size, estimated
$181Ka year
Peak month
November1.6× the quietest month
Top search term
sliding door floor guide44K searches a year

02 · Price

A sale here is worth $11.36.

Listings sell for $11.36 on average, from $3.27 to $26.89. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $11.36 that is $6K to $9K a year per listing.

Average price
$11.36under the $15 to $100 sweet spot
Price range
$3.27–$26.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #240 within Door Hardware & Locks. It carries 713 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#240in Door Hardware & Locks
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
713per listing
Listings tracked
33

04 · Newcomers

Amazon counts 3 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Bypass Door Hardware products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$22K$29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

48

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

27%

  • Grovers Home Solutions26%
  • PRIME-LINE22%
  • BINOTE9%
  • WPL7%
  • WINOVERCO5%
  • Nkiy Quen4%

Demand

Bypass Door Hardware search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Bypass Door Hardware search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sliding door floor guide44K/yr
  • sliding closet door floor guide45K/yr
  • sliding door guide23K/yr
  • closet door floor guide17K/yr
  • closet door guides for floor17K/yr
  • sliding door guides floor mount13K/yr
  • sliding door bottom guide10K/yr
  • closet door guide11K/yr
  • bypass door floor guide9K/yr
  • sliding closet door guide9K/yr

Reviews and returns

What reviews say buyers love and hate about Bypass Door Hardware

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
11%of negative reviews mention “Size-Overall”
4.4%of orders come back
“too narrow”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bypass Door Hardware questions

Answered from the same tracked data.