Is buzz defense portable profitable to sell on Amazon United States?

The niche generates $1K/yr across 5 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (51/100).

How competitive is the buzz defense portable niche?

5 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in buzz defense portable?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Functionality-Overall, Quality-Overall. The return rate is 1.1%.

What does it cost to enter the buzz defense portable niche?

Listings span $9.82–$39.05; the average listing price is $22.98 (sweet spot $15–$100). The average incumbent carries 57 reviews — the moat a new listing must climb.

buzz defense portable

Worth a look

Shows demand growing >1,000% this quarter, but a small market ($1K/yr) keeps it on the watch list.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Review moat

Incredible56.8

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$22.98

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$9.82–$39.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$1K

$1K/yr · 2K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, buzz defense portable is a $1K/yr Amazon United States market (2K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

buzz defense portable market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$6K; units × avg price
Conversion rate: 2.9%
Avg BSR: #2,080
Page quality: 0%
Prime: 80%
Sponsored: 60%
Out of stock: 48.5%
Avg brand age: -1 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Annteneo53%
FREEZE2TRIM18%
WSSBOND12%
ZINMETER10%
CBDYWVR7%

Demand

Weekly Amazon search volume, last 31 weeks — >1,000% search growth over the last 90 days.

Open Trend

Top buzz defense portable search terms

buzz defense portable mosquito670/yr >1,000%2.1% conv.
buzzdefense portable371/yr >1,000%5.0% conv.
buzz defense portable710/yr >1,000%3.0% conv.
buzz defense283/yr +531.8%3.6% conv.
buzzdefense portable mosquito163/yr -66.7%0.0% conv.

All search terms

Top buzz defense portable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Repelix Buzz Defense Portable Flashlight Rechargeable LED Camping Lantern

Annteneo$23.573.5★11 rev

Mozz Shield Mosquito Repellent Outdoor Lantern Flashlight USB-C Camping

FREEZE2TRIM$39.053.8★239 rev

Repelix Buzz Defense Portable Rechargeable Flashlight Camping LED Lantern

WSSBOND$25.765.0★1 rev

3-in-1 Repellent Camping Lantern & Flashlight with Dual-Zone Heating 6 Refill Pads 48H Magnetic Base USB-C Fast Charge IPX5 Waterproof for Outdoor Camping (Black)

ZINMETER$9.823.5★13 rev

CBDYWVR Buzz Defense Portable Mosquitos IPX6 Waterproof Rechargeable Flashlight Camping Lantern Lights Five Adjustable Lighting Type-C Fast Charging for Indoor Outdoor Picnic

CBDYWVR$16.693.2★20 rev

Newest

by launch date

Repelix Buzz Defense Portable Rechargeable Flashlight Camping LED Lantern

WSSBOND$25.761 rev

2mo ago

Repelix Buzz Defense Portable Flashlight Rechargeable LED Camping Lantern

Annteneo$23.5711 rev

9mo ago

3-in-1 Repellent Camping Lantern & Flashlight with Dual-Zone Heating 6 Refill Pads 48H Magnetic Base USB-C Fast Charge IPX5 Waterproof for Outdoor Camping (Black)

ZINMETER$9.8213 rev

1y ago

CBDYWVR Buzz Defense Portable Mosquitos IPX6 Waterproof Rechargeable Flashlight Camping Lantern Lights Five Adjustable Lighting Type-C Fast Charging for Indoor Outdoor Picnic

CBDYWVR$16.6920 rev

1y ago

Mozz Shield Mosquito Repellent Outdoor Lantern Flashlight USB-C Camping

FREEZE2TRIM$39.05239 rev

2y ago

What buyers say about buzz defense portable

What buyers praise and complain about, mined from review topics.

What buyers love

Portability14%

“portable”

Pest/Insect Control12%

“It also does a nice job of keeping bug away outside”

Brightness/Shine/Glow10%

“Its a super bright lantern”

Charging9%

“Love that you can recharge it”

Ease Of Use8%

“Very easy to use”

Suitable For Indoor5%

“Works Great for Outdoor Evenings”

Durability5%

“feels durable”

Advertised Vs Actual Product5%

“Absolutely works”

Size-Overall5%

“Size ok”

Value For Money4%

“Affordable”

What buyers complain about

Instructions/User Manual/Troubleshooting33%

“No instructions”

Functionality-Overall20%

“Simply doesn't work”

Quality-Overall13%

“Junk”

Charging10%

“I have another one now one charge the other one wont charge now Im using the first one the first time Im not sure if its doing anything”

Battery Life5%

“Bugs and battery doesnt last near as long as advertised”

Value For Money3%

“Waste of Money”

Pest/Insect Control2%

“so mosquitos are a huge problem”

Top return reasons

Instructions/User Manual/Troubleshooting17%

Charging17%

Functionality-Overall16%

Advertised Vs Actual Product14%

Pest/Insect Control8%

Size-Overall7%