Is button lights profitable to sell on Amazon United States?

The niche generates $180K/yr across 18 tracked products. 90-day search growth is +15.5%. Flapen's verdict: Skip it (48/100).

How competitive is the button lights niche?

14 brands and 29 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in button lights?

Top complaints mined from reviews: Charging, Battery Life, Brightness/Shine/Glow. The return rate is 2.2%.

When does demand for button lights peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 5.6× the quietest.

What does it cost to enter the button lights niche?

Listings span $6.64–$22.26; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 11,228 reviews — the moat a new listing must climb.

button lights

Skip it

A deep review moat (11,228 avg reviews) — this niche doesn't clear our bar today.

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.2%

return rate — above 5% kills the launch gate

Avg price

Good$13.23

avg listing price — sweet spot $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Price range

Okay$6.64–$22.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+15.5%

90-day search growth — must beat 0% to launch

Market size

Okay$180K

$180K/yr · 324K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad11,227.67

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, button lights is a $180K/yr Amazon United States market (324K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

button lights market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $198K–$265K; units × avg price
Conversion rate: 4.2%
Avg BSR: #69
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 1.7%
Avg brand age: 39 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

22%

STAR-SPANGLED29%
VICOX23%
Amazon Basics9%
EZVALO8%
SEMSMOKS6%
Panther Vision5%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — +15.5% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×

Open Trend

Top button lights search terms

push lights109K/yr +22.3%4.1% conv.
button lights36K/yr +5.9%2.4% conv.
push button light31K/yr +4.2%4.9% conv.
button light19K/yr +7.5%2.5% conv.
small puck lights16K/yr +12.3%1.3% conv.
push lights for classroom21K/yr +338.3%1.6% conv.
push button lights9K/yr +23.0%3.8% conv.
light button8K/yr +29.2%2.3% conv.
small touch light9K/yr -2.6%0.5% conv.
rechargeable tap light9K/yr +7.9%1.5% conv.

All search terms

Top button lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tap Light 6 Pack Portable LED Puck Touch Night Lights - Battery Operated Under Cabinet Lighting for Kitchen Closet Classroom Indoor & Outdoor

VICOX$9.854.2★2,096 rev

STAR-SPANGLED 2.8 LED Puck Lights Under Cabinet AAA Battery 5 Pack White

STAR-SPANGLED$9.524.2★50,489 rev

STAR-SPANGLED 2.8 LED Puck Lights Under Cabinet AAA Battery 5 Pack Warm

STAR-SPANGLED$9.484.2★50,489 rev

Amazon Basics LED Puck Lights Battery Operated 50 Lumens Under Cabinet Lighting Easy to Install Easy to Use Adhesive Backing 2-Pack White

Amazon Basics$7.264.4★2,081 rev

EZVALO LED Puck Lights Rechargeable Touch Light 2.95 Mini Tap Lights Wireless Closet Light Under Cabinet Lighting 3 Color Temps Stick On Lights Kitchen Closet Pantry(2 Pack)

EZVALO$9.764.3★1,467 rev

Newest

by launch date

EZVALO LED Puck Lights Rechargeable Touch Light 2.95 Mini Tap Lights Wireless Closet Light Under Cabinet Lighting 3 Color Temps Stick On Lights Kitchen Closet Pantry(2 Pack)

EZVALO$9.761,467 rev

1y ago

BESTDLCLITE Battery Powered LED Push Puck Lights with Remote 6 Pack

BESTDLCLITE$19.48227 rev

1y ago

Amazon Basics LED Puck Lights Battery Operated 50 Lumens Under Cabinet Lighting Easy to Install Easy to Use Adhesive Backing 2-Pack White

Amazon Basics$7.262,081 rev

2y ago

STAR-SPANGLED 3.1 Dimmable LED Puck Light Under Cabinet AA Battery 4 Pack

STAR-SPANGLED$9.193,967 rev

2y ago

MCGOR 10inch Under Cabinet Lighting 2 Pack Rechargeable Motion Sensor Light Indoor 5 Levels Dimmable Magnetic Closet Lights Wireless Under Counter Lights for Kitchen Stairs

MCGOR$16.5247,776 rev

3y ago

What buyers say about button lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow29%

“Bright light”

Charging11%

“Holds a charge”

Quality-Overall7%

“good quality light”

Assembly/Installation7%

“easy to mount”

Ease Of Use6%

“Easy to open”

Value For Money5%

“Great Value”

Advertised Vs Actual Product4%

“As advertised”

Efficiency3%

“effective”

Motion Detection3%

“Motion sensor works great”

Battery Life3%

“Longer battery life”

What buyers complain about

Charging20%

“No charge”

Battery Life12%

“Bad battery life”

Brightness/Shine/Glow11%

“Very dim”

Durability10%

“Fall apart”

Quality-Overall4%

“Inconsistent quality”

Size-Overall4%

“a bit larger”

Functionality-Overall4%

“They do not work properly”

Adhesion/Stickiness3%

“Poor adhesive”

Value For Money2%

“Not worth the money even tho they are cheap”

Magnetic Strength/Adsorption2%

“The magnets are not as strong”

Top return reasons

Brightness/Shine/Glow23%

Size-Overall22%

Color10%

Charging7%

Bulb Flicker/Dimming/Color6%

Functionality-Overall6%

Advertised Vs Actual Product5%

Value For Money3%

Magnetic Strength/Adsorption3%

Defective Material/Parts3%

Common questions

Is button lights profitable to sell on Amazon United States?: The niche generates $180K/yr across 18 tracked products. 90-day search growth is +15.5%. Flapen's verdict: Skip it (48/100).
How competitive is the button lights niche?: 14 brands and 29 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in button lights?: Top complaints mined from reviews: Charging, Battery Life, Brightness/Shine/Glow. The return rate is 2.2%.
When does demand for button lights peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 5.6× the quietest.
What does it cost to enter the button lights niche?: Listings span $6.64–$22.26; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 11,228 reviews — the moat a new listing must climb.