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Button Lights

Fail

The average product has 11,228 reviews to catch up to, so Button Lights is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$180K/yr324K searches / yr
90-day growth
+15.5%search demand this quarter
Competition
65%top-5 click share · 14 brands · 29 sellers

Flapen Score

Button Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Button Lights is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Button Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Button Lights 324K times last year and spent an estimated $180K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
+15.5%
Conversion, latest week
4.2%
Market size, estimated
$180Ka year
Peak month
December5.6× the quietest month
Top search term
push lights109K searches a year

02 · Price

A sale here is worth $13.23.

Listings sell for $13.23 on average, from $6.64 to $22.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $13.23 that is $7K to $10K a year per listing.

Average price
$13.23under the $15 to $100 sweet spot
Price range
$6.64–$22.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #69 within Novelty Lighting. It carries 11,228 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#69in Novelty Lighting
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
11,228per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Button Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$36K$54K$72K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

29

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

22%

  • STAR-SPANGLED29%
  • VICOX23%
  • Amazon Basics9%
  • EZVALO8%
  • SEMSMOKS6%
  • Panther Vision5%

Demand

Button Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Button Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • push lights109K/yr
  • button lights36K/yr
  • push button light31K/yr
  • button light19K/yr
  • small puck lights16K/yr
  • push lights for classroom21K/yr
  • push button lights9K/yr
  • light button8K/yr
  • small touch light9K/yr
  • rechargeable tap light9K/yr

Reviews and returns

What reviews say buyers love and hate about Button Lights

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Charging”
2.2%of orders come back
“No charge”
A buyer, on “Charging”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Button Lights questions

Answered from the same tracked data.