Is butterfly lamp profitable to sell on Amazon United States?

The niche generates $237K/yr across 131 tracked products. 6 of 43 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (59/100).

How competitive is the butterfly lamp niche?

101 brands and 114 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 24% of demand.

What do buyers complain about in butterfly lamp?

Top complaints mined from reviews: Brightness/Shine/Glow, Advertised Vs Actual Product, Size-Overall. The return rate is 2.3%.

When does demand for butterfly lamp peak?

Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the butterfly lamp niche?

Listings span $8.39–$255.16; the average listing price is $48.44 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.

butterfly lamp

Worth a look

Shows no brand lock-in (top 5 brands take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible24%

top-5 brand share — no brand owns this niche

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Great$48.44

avg listing price — sweet spot $15–$100

Review moat

Great390.11

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$237K

$237K/yr · 425K searches

Price range

Okay$8.39–$255.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-0.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, butterfly lamp is a $237K/yr Amazon United States market (425K searches/yr). The top 5 brands hold 24% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

butterfly lamp market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $242K–$291K; units × avg price
Conversion rate: 1.1%
Avg BSR: #5,348
Page quality: 0%
Prime: 96%
Sponsored: 93%
Out of stock: 14.9%
Avg brand age: 28 months
Avg seller age: 197 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

101 rising

Sellers

114

Top-5 brand share

24%

Top 20: 55%

Top-5 click share

16%

Top 20: 42%

Open market

76%

VIHOSE5%
Decorman5%
SunKite4%
Lakexus4%
YIKEGE LICHT3%
DYRABREST3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Open Trend

Top butterfly lamp search terms

butterfly lamp105K/yr +6.4%0.7% conv.
butterfly lights68K/yr -1.1%1.1% conv.
butterfly night light34K/yr -0.4%1.9% conv.
led butterfly lights35K/yr +5.6%1.1% conv.
butterfly light30K/yr -3.9%0.9% conv.
led butterfly21K/yr -7.7%0.8% conv.
light up butterfly16K/yr +5.3%1.0% conv.
butterfly led lights17K/yr +6.8%1.2% conv.
butterfly lights for bedroom20K/yr -7.7%1.5% conv.
butterfly lamps11K/yr +12.3%0.7% conv.

All search terms

Top butterfly lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

120 LED 20FT Butterfly Curtain Fairy Lights USB Pluged - 8 Modes Starry Twinkle Icicle String Lights with Remote Timer Waterproof for Kids Bedroom Christmas Wedding Party Dorm(Multicolor2)

SunKite$22.334.3★306 rev

VIHOSE 3 Pcs 23.62 Butterfly LED Lights Bulk Pink Giant Butterfly Decoration Large Light up Decorative LED Lamps for Wedding Spring Outdoor Photography Props Birthday Holiday Decorations

VIHOSE$43.114.4★43 rev

YIKEGE LICHT Bedside Table Lamp Rotatable Butterfly Night Light LED

YIKEGE LICHT$25.624.1★82 rev

Decorman Butterfly Curtain Lights 4.9ft 48 LED USB Window Fairy Lights 10 Butterflies 8 Modes Firefly Twinkle Timer String Lights with Remote for Room Bedroom Wall Ceiling Party Wedding Christmas

Decorman$14.904.4★978 rev

Solar Lights Outdoor Garden Decor: 2 Pack 34 Silk Butterflies with 44 Color-Changing LEDs - Auto On/Off 12H Magical Lighting IP65 Waterproof for Yard Patio Pathway - Unique Gifts for Mom Grandma

NFEVER$22.634.5★812 rev

Newest

by launch date

TRAVELER Butterfly Floor Lamp - 2pcs 23.6 Wedding LED Creative Ceiling Lights Adjustable Height Hanging Decoration Props for Wedding Stages Halls Party Events

TRAVELER$120.074 rev

7mo ago

VIHOSE 3 Pcs 23.62 Butterfly LED Lights Bulk Pink Giant Butterfly Decoration Large Light up Decorative LED Lamps for Wedding Spring Outdoor Photography Props Birthday Holiday Decorations

VIHOSE$43.1143 rev

7mo ago

JIUYONG 2Pcs 3-Color Butterfly Floor Lamp 23.6 Wedding Butterfly White Color Ceiling Light & Hanging Dual Use Decorative Lamp Adjustable Height for Wedding Party (White W24in)

JIUYONG$118.9412 rev

9mo ago

Butterfly Kids Table Lamp for Bedroom Kids Bedside Lamps 3 Colors Dimmable Nightstand Night Light with Cartoon Flaxen Fabric Shade Desk Lamp for Girls Boys Room Nursery Decor Butterfly Gifts for Girls

Lonxin-Da$17.4067 rev

9mo ago

OEWWSKK Butterfly Lamp Purple Desk for Kids Lamp 3 Colors Nightstand Light Lamp Round Wood Base Flaxen Fabric Desk Lamp Butterfly Light Gift for Gir (LED Bulb Included) (Butterfly)

OEWWSKK$22.9332 rev

10mo ago

What buyers say about butterfly lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow31%

“Perfect brightness”

Color15%

“Beautiful Color”

Quality-Overall7%

“the build quality feels really solid”

Value For Money5%

“Excellent value”

Gifting Purpose5%

“Amazing Gift”

Design-Overall5%

“It is extremely unique”

Advertised Vs Actual Product3%

“Just as described”

Assembly/Installation3%

“Assembly is straightforward”

Night Vision3%

“Beautiful at night”

Ease Of Use3%

“Easy to hang”

What buyers complain about

Brightness/Shine/Glow13%

“not bright enough”

Advertised Vs Actual Product10%

“Looks nothing like the photo”

Size-Overall10%

“are quite large”

Quality-Overall10%

“Cheaply made product”

Durability9%

“Broken”

Functionality-Overall6%

“Did not work”

Color4%

“color not expected”

Value For Money4%

“Looks more expensive than it cost”

Charging2%

“will not charge”

Strength2%

“very flimsy and cheaply made”

Top return reasons

Size-Overall14%

Advertised Vs Actual Product13%

Brightness/Shine/Glow10%

Defective Material/Parts10%

Functionality-Overall9%

Color7%