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Butterfly Lamp

Maybe

The top 5 brands take only 24% of clicks. But buyers convert on only 1.1% of searches, so Butterfly Lamp is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 48
Market size
$237K/yr425K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
16%top-5 click share · 101 brands · 114 sellers

Flapen Score

Butterfly Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Butterfly Lamp is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Butterfly Lamp 425K times last year and spent an estimated $237K. The top 5 brands take 24% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 425K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months
425K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
1.1%
Market size, estimated
$237Ka year
Peak month
December1.6× the quietest month
Top search term
butterfly lamp105K searches a year

02 · Price

A sale here is worth $48.44.

Listings sell for $48.44 on average, from $8.39 to $255.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $48.44 that is $0 to $5K a year per listing.

Average price
$48.44inside the $15 to $100 sweet spot
Price range
$8.39–$255.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #5,348 within Lamps & Shades. It carries 390 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
14.9%
Average rank
#5,348in Lamps & Shades
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
390per listing
Listings tracked
131

04 · Newcomers

Amazon counts 6 of last year's 43 launches as successful.

43 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
43
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Butterfly Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

$0$2K$5K$7K$9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

101 rising

Sellers

114

Top-5 brand share

24%

Top 20: 55%

Top-5 click share

16%

Top 20: 42%

Open market

76%

  • VIHOSE5%
  • Decorman5%
  • SunKite4%
  • Lakexus4%
  • YIKEGE LICHT3%
  • DYRABREST3%

Demand

Butterfly Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Butterfly Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butterfly lamp105K/yr
  • butterfly lights68K/yr
  • butterfly night light34K/yr
  • led butterfly lights35K/yr
  • butterfly light30K/yr
  • led butterfly21K/yr
  • light up butterfly16K/yr
  • butterfly led lights17K/yr
  • butterfly lights for bedroom20K/yr
  • butterfly lamps11K/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Lamp

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Brightness/Shine/Glow”
2.3%of orders come back
“not bright enough”
A buyer, on “Brightness/Shine/Glow”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Butterfly Lamp questions

Answered from the same tracked data.