Skip to content

Butterfly Garden Decor

Pass

Butterfly Garden Decor scores 69 out of 100, a Pass. Shoppers spend $258K a year here, search demand grew +81.9% this quarter, and returns run at 1.5% of orders.

Flapen Score
69
69 / 100
Top 1% of 9,536 Tools & Home Improvement niches · +21 vs the category median of 48
Market size
$258K/yr402K searches / yr
90-day growth
+81.9%search demand this quarter
Competition
41%top-5 click share · 44 brands · 55 sellers

Flapen Score

Butterfly Garden Decor against its category

The dotted line is the Tools & Home Improvement average. Past it, Butterfly Garden Decor is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Garden Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Butterfly Garden Decor 402K times last year and spent an estimated $258K. The top 5 brands take 43% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 69 out of 100, a Pass.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +81.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
+81.9%
Conversion, latest week
3.0%
Market size, estimated
$258Ka year
Peak month
May7.1× the quietest month
Top search term
butterfly garden decor60K searches a year

02 · Price

A sale here is worth $21.31.

Listings sell for $21.31 on average, from $9.03 to $86.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $21.31 that is $2K to $5K a year per listing.

Average price
$21.31inside the $15 to $100 sweet spot
Price range
$9.03–$86.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #238 within Landscape Lighting. It carries 1,572 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
1.3%
Average rank
#238in Landscape Lighting
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
1,572per listing
Listings tracked
45

04 · Newcomers

Amazon counts 7 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
26 months

Products

Top Butterfly Garden Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$21K$31K$41K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

55

Top-5 brand share

43%

Top 20: 76%

Top-5 click share

41%

Top 20: 75%

Open market

54%

  • TONULAX15%
  • NFEVER11%
  • Winzwon7%
  • EDOF5%
  • Adecorty4%
  • BURIUS3%

Demand

Butterfly Garden Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 7.1×

Search terms

Top Butterfly Garden Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butterfly garden decor60K/yr
  • solar butterfly lights outdoor52K/yr
  • butterfly solar lights for outside55K/yr
  • solar butterfly40K/yr
  • butterfly solar lights32K/yr
  • outdoor butterfly decor26K/yr
  • butterfly outdoor decor26K/yr
  • solar butterfly lights20K/yr
  • butterfly yard decor13K/yr
  • solar butterflies13K/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Garden Decor

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Durability”
1.5%of orders come back
“Not durable”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Butterfly Garden Decor questions

Answered from the same tracked data.