Skip to content

Butterfly Birthday Decorations

Maybe

The top 5 brands take only 48% of clicks. But demand is soft, at -2.5% this quarter, so Butterfly Birthday Decorations is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$618K/yr1.6M searches / yr
90-day growth
-2.5%search demand this quarter
Competition
43%top-5 click share · 33 brands · 38 sellers

Flapen Score

Butterfly Birthday Decorations against its category

The dotted line is the Tools & Home Improvement average. Past it, Butterfly Birthday Decorations is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Butterfly Birthday Decorations 1.6M times last year and spent an estimated $618K. The top 5 brands take 48% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $618K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
3.0%
Market size, estimated
$618Ka year
Peak month
August2.3× the quietest month
Top search term
butterfly birthday decorations358K searches a year

02 · Price

A sale here is worth $12.50.

Listings sell for $12.50 on average, from $4.00 to $26.29. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $12.50 that is $9K to $13K a year per listing.

Average price
$12.50under the $15 to $100 sweet spot
Price range
$4.00–$26.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$13K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #487 within Wall Stickers & Murals. It carries 1,739 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#487in Wall Stickers & Murals
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,739per listing
Listings tracked
37

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
25 months

Products

Top Butterfly Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$31K$62K$93K$124K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

38

Top-5 brand share

48%

Top 20: 84%

Top-5 click share

43%

Top 20: 78%

Open market

48%

  • SAOROPEB21%
  • LINHAXM10%
  • Opseam7%
  • YGAUZ5%
  • Roetyce5%
  • XUNXMAS4%

Demand

Butterfly Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.3×

Search terms

Top Butterfly Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butterfly birthday decorations358K/yr
  • mariposas grandes para decoracion221K/yr
  • butterfly party decorations115K/yr
  • gold butterflies102K/yr
  • butterfly wall art130K/yr
  • purple butterfly decorations81K/yr
  • mariposas para ramos de flores36K/yr
  • butterfly wall decals70K/yr
  • butterfly garland62K/yr
  • butterfly room decor60K/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Birthday Decorations

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
14%of negative reviews mention “Adhesion/Stickiness”
2.2%of orders come back
“No adhesive”
A buyer, on “Adhesion/Stickiness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Butterfly Birthday Decorations questions

Answered from the same tracked data.