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Burnt Orange Spray Paint

Fail

The top 5 brands take 100% of clicks, so Burnt Orange Spray Paint is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$286K/yr142K searches / yr
90-day growth
+16.4%search demand this quarter
Competition
81%top-5 click share · 2 brands · 65 sellers

Flapen Score

Burnt Orange Spray Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Burnt Orange Spray Paint is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burnt Orange Spray Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Burnt Orange Spray Paint 142K times last year and spent an estimated $286K. All 2 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $286K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
11.5%
Market size, estimated
$286Ka year
Peak month
October2.6× the quietest month
Top search term
orange spray paint95K searches a year

02 · Price

A sale here is worth $17.59.

Listings sell for $17.59 on average, from $5.11 to $64.16. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $17.59 that is $18K to $22K a year per listing.

Average price
$17.59inside the $15 to $100 sweet spot
Price range
$5.11–$64.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$22K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Paint & Primer. It carries 12,369 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Paint & Primer
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
12,369per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
90 months

Products

Top Burnt Orange Spray Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

$0$29K$57K$86K$114K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Rust-Oleum53%
  • Krylon47%

Demand

Burnt Orange Spray Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Burnt Orange Spray Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange spray paint95K/yr
  • spray paint orange8K/yr
  • fluorescent orange spray paint8K/yr
  • orange spray paint for metal5K/yr
  • orange spray paint for plastic6K/yr
  • neon orange spray paint4K/yr
  • bright orange spray paint3K/yr
  • matte orange spray paint3K/yr
  • rustoleum spray paint orange3K/yr
  • orange spray paint outdoor3K/yr

Reviews and returns

What reviews say buyers love and hate about Burnt Orange Spray Paint

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
26%of negative reviews mention “Paint Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“the paint started running”
A buyer, on “Paint Quality”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Burnt Orange Spray Paint questions

Answered from the same tracked data.