Is Burke Bar profitable to sell on Amazon United States?

Flapen scores Burke Bar 47 out of 100 on Amazon United States, a Fail. Shoppers spend $114K a year across 11 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew +238.2% in the last 90 days.

How competitive is the Burke Bar niche on Amazon United States?

6 brands and 55 sellers compete in Burke Bar on Amazon United States. The top 5 Burke Bar products take 81% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Burke Bar?

Burke Bar buyers on Amazon United States complain most about Strength, Weight Heavy, and Durability. Returns run at 1.6% of orders.

What does it cost to enter the Burke Bar niche?

Burke Bar sells for $113.49 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $47.53 to $192.27. The average product has 202 reviews, the count a new listing must catch up to.

Burke Bar

Fail

The top 5 brands take 98% of clicks, so Burke Bar is a Fail.

Filters Trending High Price

Flapen Score: 47
47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size: $114K/yr33K searches / yr
90-day growth: +238.2%search demand this quarter
Competition: 81%top-5 click share · 6 brands · 55 sellers

Flapen Score

Burke Bar against its category

The dotted line is the Tools & Home Improvement average. Past it, Burke Bar is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Burke Bar market on Amazon at a glance

Shoppers on Amazon United States searched for Burke Bar 33K times last year and spent an estimated $114K. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +238.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months: 33K
Growth, 90 days vs prior 90: +238.2%
Conversion, latest week: 3.1%
Market size, estimated: $114Ka year
Top search term: burke bar30K searches a year

02 · Price

A sale here is worth $113.49.

Listings sell for $113.49 on average, from $47.53 to $192.27. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $113.49 that is $0 to $11K a year per listing.

Average price: $113.49above the $15 to $100 sweet spot
Price range: $47.53–$192.27
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 500–750
Units per listing a year: 0–100
Revenue per listing a year: $0–$11K
Returns: 1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #383 within Pry Bars. It carries 202 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 73%
Prime listings: 91%
Out of stock, average day: 14.0%
Average rank: #383in Pry Bars
Average rating: 4.56 starsAmazon United States average 4.42 stars
Average reviews: 202per listing
Listings tracked: 11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 83 months

Products