Is bunny lamp profitable to sell on Amazon United States?

The niche generates $57K/yr across 39 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.9%. Flapen's verdict: Skip it (42/100).

How competitive is the bunny lamp niche?

26 brands and 46 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in bunny lamp?

Top complaints mined from reviews: Size-Overall, Strength, Brightness/Shine/Glow. The return rate is 3.8%.

When does demand for bunny lamp peak?

Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.

What does it cost to enter the bunny lamp niche?

Listings span $11.55–$96.61; the average listing price is $44.88 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.

bunny lamp

Skip it

Soft demand (-43.9% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$44.88

avg listing price — sweet spot $15–$100

Price range

Great$11.55–$96.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good714.31

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$57K

$57K/yr · 124K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-43.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, bunny lamp is a $57K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 42/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

bunny lamp market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $56K–$67K; units × avg price
Conversion rate: 1.0%
Avg BSR: #2,069
Page quality: 0%
Prime: 87%
Sponsored: 92%
Out of stock: 15.6%
Avg brand age: 29 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

38%

Top 20: 81%

Open market

32%

Crestview Collection16%
NorDiem15%
YHT14%
Creative Co-Op11%
iPreference7%
RUIQBMAY5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -43.9% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Open Trend

Top bunny lamp search terms

bunny lamp57K/yr -46.5%0.7% conv.
rabbit lamp44K/yr -36.9%0.5% conv.
bunny lamp with shade8K/yr -63.0%1.3% conv.
rabbit lamp with lamp shade7K/yr -37.4%1.0% conv.
rabbit table lamp5K/yr -43.7%0.3% conv.
bunny table lamp3K/yr -20.0%0.2% conv.

All search terms

Top bunny lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

19 Rabbit Table Lamp Bunny Lamp Oatmeal Hardback Shade Distressed White

Crestview Collection$49.144.4★15 rev

iAngeTou Bunny Table Lamp Animal Lamp Golden Resin Rabbit Nightstand Light with Fabric Shade Bedside Table Light Living Room Decoration

iPreference$59.494.3★25 rev

NorDiem LED Bunny Table Lamp Resin Animal Rabbit Desk Light with Linen Shade 15.7 Inch Decorative Lamp for Bedroom Office & Kids Room (15.7 White Shade)

NorDiem$51.714.7★280 rev

Bunny Table Lamp Cute Animal Rabbit Lamp Bunny Lamps 15.7 Vintage LED Desk Light with Linen Lampshade Gold Main Part Beside Lamp for Bedroom Study Room Office Nursery Home Decor (Linen White)

YHT$50.834.6★72 rev

Bunny Rabbit Table Lamp with Linen Empire Shade Brown and Natural

Creative Co-Op$52.074.6★49 rev

Newest

by launch date

Lambs & Ivy Signature Bunny Hop Hand-Painted Resin Rabbits Lamp with Shade

Lambs & Ivy$69.619 rev

6mo ago

Bunny Table Lamp Cute Animal Rabbit Lamp Bunny Lamps 15.7 Vintage LED Desk Light with Linen Lampshade Gold Main Part Beside Lamp for Bedroom Study Room Office Nursery Home Decor (Linen White)

YHT$50.8372 rev

9mo ago

YHT Bunny Table Lamp Cute Animal Rabbit Lamp 15.7 Vintage LED Desk Light with Linen Lampshade Gold Main Part Beside Lamp for Bedroom Study Room Office Nursery Home Decor (Linen)

YHT$54.6672 rev

9mo ago

Easter Bunny Lamp Rabbit Table Lamp for Bedroom 15.7 Vintage LED Desk Light with Linen Lampshade Cute Animal Night Light Gift for Kids Girls Easter Basket Stuffers for Toddler (Light Gray)

YHT$37.9572 rev

1y ago

ZenithLight Rabbit Table Lamp Rechargeable Cordless LED with Linen Shade and Gold Resin Base Touch Dimmable Wireless Lamp for Bedroom Nightstand Kids Room Nursery Living Room - Pattern

ZenithLight$42.5918 rev

1y ago

What buyers say about bunny lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow34%

“the brightness is perfect for his room”

Quality-Overall10%

“Good Purchase very well made”

Advertised Vs Actual Product7%

“looks exactly as advertised”

Gifting Purpose5%

“Cute gift”

Size-Overall5%

“Adorable a perfect size”

Color4%

“Color is accurate”

Design-Overall4%

“the design is adorable”

Charging3%

“It's cute, and charges well”

Assembly/Installation3%

“Assembled easily and quick”

Soft Feel3%

“Very soft silicone”

What buyers complain about

Size-Overall26%

“It's not the perfect dimensions”

Strength10%

“not solid”

Brightness/Shine/Glow7%

“not bright”

Durability7%

“Easily broken”

Weight Light6%

“Barely light s up”

Charging6%

“the charge port shifted a small amount”

Value For Money5%

“it is over priced”

Weight Heavy4%

“It was heavier”

Battery Life2%

“Battery lasts no time”

Color2%

“Color washes off”

Top return reasons

Size-Overall31%

Brightness/Shine/Glow9%

Defective Material/Parts8%

Functionality-Overall8%

Charging7%

Color7%

Advertised Vs Actual Product5%

Quality-Overall4%

Value For Money3%

Material Quality2%

Common questions

Is bunny lamp profitable to sell on Amazon United States?: The niche generates $57K/yr across 39 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.9%. Flapen's verdict: Skip it (42/100).
How competitive is the bunny lamp niche?: 26 brands and 46 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in bunny lamp?: Top complaints mined from reviews: Size-Overall, Strength, Brightness/Shine/Glow. The return rate is 3.8%.
When does demand for bunny lamp peak?: Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.
What does it cost to enter the bunny lamp niche?: Listings span $11.55–$96.61; the average listing price is $44.88 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.