Is Bungee Cord profitable to sell on Amazon United States?

Flapen scores Bungee Cord 67 out of 100 on Amazon United States, a Pass. Shoppers spend $6.4M a year across 25 tracked products. Amazon counts 2 of the 2 products launched in the last year as successful launches. Search demand grew +42.4% in the last 90 days.

How competitive is the Bungee Cord niche on Amazon United States?

18 brands and 24 sellers compete in Bungee Cord on Amazon United States. The top 5 Bungee Cord products take 57% of clicks, and the top 5 brands take 64%.

What do buyers complain about in Bungee Cord?

Bungee Cord buyers on Amazon United States complain most about Durability, Quality-Overall, and Stretchability/Expandability/Elasticity. Returns run at 1.4% of orders.

When does demand for Bungee Cord peak?

Search demand for Bungee Cord on Amazon United States peaks in Jun, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Bungee Cord niche?

Bungee Cord sells for $16.57 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.68 to $34.49. The average product has 3,589 reviews, the count a new listing must catch up to.

Bungee Cord

Pass

Bungee Cord scores 67 out of 100, a Pass. Shoppers spend $6.4M a year here, search demand grew +42.4% this quarter, and returns run at 1.4% of orders.

Flapen Score: 67
67 / 100Top 2% of 9,536 Tools & Home Improvement niches · +19 vs the category median of 48
Market size: $6.4M/yr3.5M searches / yr
90-day growth: +42.4%search demand this quarter
Competition: 57%top-5 click share · 18 brands · 24 sellers

Flapen Score

Bungee Cord against its category

The dotted line is the Tools & Home Improvement average. Past it, Bungee Cord is stronger. Inside it, weaker.

67Pass

This niche Category average

See the method

Market

The Bungee Cord market on Amazon at a glance

Shoppers on Amazon United States searched for Bungee Cord 3.5M times last year and spent an estimated $6.4M. The top 5 brands take 64% of clicks. Demand peaks in Jun. Flapen scores it 67 out of 100, a Pass.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.4M a year.

Searches, last 12 months: 3.5M
Growth, 90 days vs prior 90: +42.4%
Conversion, latest week: 10.9%
Market size, estimated: $6.4Ma year
Peak month: June1.9× the quietest month
Top search term: bungee cords with hooks1.5M searches a year

02 · Price

A sale here is worth $16.57.

Listings sell for $16.57 on average, from $6.68 to $34.49. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At $16.57 that is $207K to $249K a year per listing.

Average price: $16.57inside the $15 to $100 sweet spot
Price range: $6.68–$34.49
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 300K–400K
Units per listing a year: 12,500–15,000
Revenue per listing a year: $207K–$249K
Returns: 1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Tarps & Tie-Downs. It carries 3,589 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #22in Tarps & Tie-Downs
Average rating: 4.63 starsAmazon United States average 4.42 stars
Average reviews: 3,589per listing
Listings tracked: 25

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 50 months

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