Is bulb string lights profitable to sell on Amazon United States?

The niche generates $126K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +47.2%. Flapen's verdict: Skip it (45/100).

How competitive is the bulb string lights niche?

12 brands and 28 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in bulb string lights?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 4.1%.

When does demand for bulb string lights peak?

Demand peaks in Aug–Nov; the busiest month runs 2.4× the quietest.

What does it cost to enter the bulb string lights niche?

Listings span $9.60–$39.49; the average listing price is $24.66 (sweet spot $15–$100). The average incumbent carries 6,656 reviews — the moat a new listing must climb.

bulb string lights

Skip it

A deep review moat (6,656 avg reviews) — this niche doesn't clear our bar today.

Avg price

Incredible$24.66

avg listing price — sweet spot $15–$100

Price range

Great$9.60–$39.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+47.2%

90-day search growth — must beat 0% to launch

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay$126K

$126K/yr · 168K searches

Review moat

Bad6,655.81

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, bulb string lights is a $126K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Aug–Nov. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

bulb string lights market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $197K–$247K; units × avg price
Conversion rate: 3.0%
Avg BSR: #60
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.3%
Avg brand age: 41 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

12%

Brightown65%
addlon6%
Mlambert5%
JMEXSUSS4%
Bosceos4%
GPATIO3%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.2% search growth over the last 90 days.

Peak months: Aug, Nov · busiest ÷ quietest = 2.4×

Open Trend

Top bulb string lights search terms

brightown outdoor string lights31K/yr +37.4%4.9% conv.
bulb lights string24K/yr +27.0%2.6% conv.
bulb string lights20K/yr +35.7%2.3% conv.
brightown outdoor string lights 50ft 25 g40 bulbs shatterproof patio lights ip65 waterproof dimmable hanging connectable globe led outdoor lights for backyard bistro porch deck balcony5K/yr +937.9%0.8% conv.
g40 outdoor string lights4K/yr +366.9%2.1% conv.
string bulb lights9K/yr +32.5%1.6% conv.
g40 string lights11K/yr +8.8%1.1% conv.
brightown11K/yr +14.8%0.8% conv.
light bulb string lights7K/yr +19.6%1.3% conv.
big bulb string lights6K/yr +48.7%1.4% conv.

All search terms

Top bulb string lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brightown Outdoor String Lights 50+5FT 25 G40 Bulbs Shatterproof Patio Lights IP65 Waterproof Dimmable Hanging Connectable Globe LED Outdoor Lights for Christmas Backyard Bistro Porch

Brightown$20.064.7★4,767 rev

Brightown Outdoor String Lights 29FT G40 LED IP65 Waterproof Patio Lights

Brightown$15.274.5★57,283 rev

Brightown Outdoor String Lights 35FT with 30 Bulbs Waterproof Connectable

Brightown$27.774.6★6,567 rev

JMEXSUSS 100 LED Globe String Lights Indoor Bedroom 33ft Classroom Lights

JMEXSUSS$16.414.4★1,436 rev

Brightown Outdoor String Lights Patio Lights 100FT ST38 Waterproof Dimmable

Brightown$26.604.7★1,514 rev

Newest

by launch date

Sikitul 100FT Outdoor String Lights with Remote & Dimmable 35+1 Shatterproof Waterproof Bulbs Dimmable Outside Hanging Patio Lights for Backyard Porch Deck Garden 2700K Warm White

Sikitul$25.12648 rev

3mo ago

Mlambert 25FT G40 LED Outdoor String Lights Plug-in Waterproof Patio Lights with 10+1 LED Bulbs Porch Balcony Lights for Backyard Party Decor Black

Mlambert$9.60108 rev

4mo ago

GPATIO Outdoor String Lights 100FT G40 Bulbs Shatterproof Patio Lights Waterproof Dimmable Hanging Outdoor Lights Connectable LED Outside Lights for Backyard Yard Gazebo Porch Party

GPATIO$31.141,738 rev

6mo ago

Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime

Brightown$20.942,438 rev

6mo ago

addlon Outdoor String Lights 100FT G40 with Remote 54 LED Shatterproof Bulb

addlon$31.6124,038 rev

10mo ago

What buyers say about bulb string lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow35%

“Nice and bright”

Quality-Overall10%

“Excellent even lighting and great quality”

Assembly/Installation7%

“Easy install”

Remote Control7%

“Great Remote”

Value For Money6%

“They are affordable”

Durability5%

“Beautiful and durable”

Advertised Vs Actual Product4%

“As advertised”

Design-Overall2%

“durable design”

Ease Of Use2%

“Easy to hang”

Size-Overall2%

“Perfect fit”

What buyers complain about

Durability27%

“falling apart”

Functionality-Overall8%

“Stop working”

Quality-Overall8%

“seem like the quality is inconsistent”

Brightness/Shine/Glow8%

“Not very bright”

Bulb Flicker/Dimming/Color6%

“Dim, not enough light”

Size-Overall4%

“very short”

Advertised Vs Actual Product4%

“This is very misleading”

Water Resistance3%

“NOT WATERPROOF”

Charging2%

“Does not hold charge”

Value For Money2%

“look more expensive than they are”

Top return reasons

Size-Overall23%

Advertised Vs Actual Product15%

Brightness/Shine/Glow11%

Bulb Flicker/Dimming/Color10%

Functionality-Overall9%

Value For Money6%

Quality-Overall5%

Color3%

Defective Material/Parts3%

Socket/Port/Plug2%

Common questions

Is bulb string lights profitable to sell on Amazon United States?: The niche generates $126K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +47.2%. Flapen's verdict: Skip it (45/100).
How competitive is the bulb string lights niche?: 12 brands and 28 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in bulb string lights?: Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 4.1%.
When does demand for bulb string lights peak?: Demand peaks in Aug–Nov; the busiest month runs 2.4× the quietest.
What does it cost to enter the bulb string lights niche?: Listings span $9.60–$39.49; the average listing price is $24.66 (sweet spot $15–$100). The average incumbent carries 6,656 reviews — the moat a new listing must climb.