Is Bulb Fan profitable to sell on Amazon United States?

Flapen scores Bulb Fan 71 out of 100 on Amazon United States, a Pass. Shoppers spend $1.5M a year across 26 tracked products. Amazon counts 15 of the 15 products launched in the last year as successful launches. Search demand grew +135.4% in the last 90 days.

How competitive is the Bulb Fan niche on Amazon United States?

19 brands and 51 sellers compete in Bulb Fan on Amazon United States. The top 5 Bulb Fan products take 55% of clicks, and the top 5 brands take 69%.

What do buyers complain about in Bulb Fan?

Bulb Fan buyers on Amazon United States complain most about Size-Overall, Durability, and Functionality-Overall. Returns run at 2.9% of orders.

When does demand for Bulb Fan peak?

Search demand for Bulb Fan on Amazon United States peaks in Jun–Jul–Aug, and the busiest month runs 4.7× the quietest.

What does it cost to enter the Bulb Fan niche?

Bulb Fan sells for $34.29 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $15.67 to $58.12. The average product has 675 reviews, the count a new listing must catch up to.

Bulb Fan

Pass

Bulb Fan scores 71 out of 100, a Pass. Shoppers spend $1.5M a year here, search demand grew +135.4% this quarter, and returns run at 2.9% of orders.

Filters Trending

Flapen Score: 71
71 / 100Top 1% of 9,536 Tools & Home Improvement niches · +23 vs the category median of 48
Market size: $1.5M/yr1.4M searches / yr
90-day growth: +135.4%search demand this quarter
Competition: 55%top-5 click share · 19 brands · 51 sellers

Flapen Score

Bulb Fan against its category

The dotted line is the Tools & Home Improvement average. Past it, Bulb Fan is stronger. Inside it, weaker.

71Pass

This niche Category average

See the method

Market

The Bulb Fan market on Amazon at a glance

Shoppers on Amazon United States searched for Bulb Fan 1.4M times last year and spent an estimated $1.5M. The top 5 brands take 69% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 71 out of 100, a Pass.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +135.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months: 1.4M
Growth, 90 days vs prior 90: +135.4%
Conversion, latest week: 3.1%
Market size, estimated: $1.5Ma year
Peak month: July4.7× the quietest month
Top search term: socket fan256K searches a year

02 · Price

A sale here is worth $34.29.

Listings sell for $34.29 on average, from $15.67 to $58.12. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $34.29 that is $43K to $51K a year per listing.

Average price: $34.29inside the $15 to $100 sweet spot
Price range: $15.67–$58.12
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 50K–60K
Units per listing a year: 1,250–1,500
Revenue per listing a year: $43K–$51K
Returns: 2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #412 within Ceiling Fans & Accessories. It carries 675 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings: 92%
Prime listings: 96%
Out of stock, average day: 14.8%
Average rank: #412in Ceiling Fans & Accessories
Average rating: 4.19 starsAmazon United States average 4.42 stars
Average reviews: 675per listing
Listings tracked: 26

04 · Newcomers

Amazon counts 15 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 15
Successful launches: 15Amazon's first-year sales bar
Average brand age: 26 months

Products