Is Bug Lights for Outside profitable to sell on Amazon United States?

Flapen scores Bug Lights for Outside 61 out of 100 on Amazon United States, a Maybe. Shoppers spend $292K a year across 20 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +84.9% in the last 90 days.

How competitive is the Bug Lights for Outside niche on Amazon United States?

17 brands and 58 sellers compete in Bug Lights for Outside on Amazon United States. The top 5 Bug Lights for Outside products take 59% of clicks, and the top 5 brands take 60%.

What do buyers complain about in Bug Lights for Outside?

Bug Lights for Outside buyers on Amazon United States complain most about Pest/Insect Control, Durability, and Functionality-Overall. Returns run at 2.7% of orders.

When does demand for Bug Lights for Outside peak?

Search demand for Bug Lights for Outside on Amazon United States peaks in May–Jun–Jul, and the busiest month runs 4.9× the quietest.

What does it cost to enter the Bug Lights for Outside niche?

Bug Lights for Outside sells for $12.07 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $6.04 to $35.73. The average product has 3,293 reviews, the count a new listing must catch up to.

Bug Lights for Outside

Maybe

Search demand grew +84.9% this quarter. But the average product has 3,293 reviews to catch up to, so Bug Lights for Outside is a Maybe.

Flapen Score: 61
61 / 100Top 6% of 9,536 Tools & Home Improvement niches · +13 vs the category median of 48
Market size: $292K/yr295K searches / yr
90-day growth: +84.9%search demand this quarter
Competition: 59%top-5 click share · 17 brands · 58 sellers

Flapen Score

Bug Lights for Outside against its category

The dotted line is the Tools & Home Improvement average. Past it, Bug Lights for Outside is stronger. Inside it, weaker.

61Maybe

This niche Category average

See the method

Market

The Bug Lights for Outside market on Amazon at a glance

Shoppers on Amazon United States searched for Bug Lights for Outside 295K times last year and spent an estimated $292K. The top 5 brands take 60% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +84.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.

Searches, last 12 months: 295K
Growth, 90 days vs prior 90: +84.9%
Conversion, latest week: 8.2%
Market size, estimated: $292Ka year
Peak month: June4.9× the quietest month
Top search term: bug light bulbs outdoor41K searches a year

02 · Price

A sale here is worth $12.07.

Listings sell for $12.07 on average, from $6.04 to $35.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $12.07 that is $12K to $15K a year per listing.

Average price: $12.07under the $15 to $100 sweet spot
Price range: $6.04–$35.73
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $12K–$15K
Returns: 2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #383 within Light Bulbs. It carries 3,293 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 10.4%
Average rank: #383in Light Bulbs
Average rating: 4.40 starsAmazon United States average 4.42 stars
Average reviews: 3,293per listing
Listings tracked: 20

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 42 months

Products