Is bubble light night light profitable to sell on Amazon United States?

The niche generates $13K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Skip it (36/100).

How competitive is the bubble light night light niche?

9 brands and 19 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in bubble light night light?

Top complaints mined from reviews: Functionality-Overall, Brightness/Shine/Glow, Durability. The return rate is 2.8%.

When does demand for bubble light night light peak?

Demand peaks in Nov–Dec; the busiest month runs 13.9× the quietest.

What does it cost to enter the bubble light night light niche?

Listings span $8.76–$28.80; the average listing price is $16.47 (sweet spot $15–$100). The average incumbent carries 596 reviews — the moat a new listing must climb.

bubble light night light

Skip it

A small market ($13K/yr) — this niche doesn't clear our bar today.

Avg price

Great$16.47

avg listing price — sweet spot $15–$100

Review moat

Good596.48

avg incumbent reviews — the moat a new listing must climb

Price range

Good$8.76–$28.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.8%

return rate — above 5% kills the launch gate

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.3%

90-day search growth — must beat 0% to launch

Market size

Bad$13K

$13K/yr · 42K searches

According to Flapen's Amazon United States niche tracking, bubble light night light is a $13K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

bubble light night light market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $25K–$33K; units × avg price
Conversion rate: 1.9%
Avg BSR: #1,057
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 44.0%
Avg brand age: 44 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

48%

Top 20: 98%

Open market

L LOHAS LED42%
Novelty Lights24%
DORESshop9%
JandCase7%
Creative Hobbies7%
Roman5%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 13.9×

Open Trend

Top bubble light night light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Novelty Lights Traditional Bubble Night Light 1 Red with Silver Glitter Bubble Night Light (120 V Outlet 1 Pack)

Novelty Lights$9.104.7★1,737 rev

L LOHAS LED Night Light 2 Pack 3000K Bubble Night Lights Plug into Wall

L LOHAS LED$15.994.4★143 rev

Novelty Lights Traditional Bubble Night Light 1 Clear with Silver Glitter Bubble Night Light (120 V Outlet 1 Pack)

Novelty Lights$10.014.7★1,737 rev

L LOHAS LED Night Light Dimmable Night Lights Plug into Wall

L LOHAS LED$28.024.8★1,488 rev

L LOHAS LED Night Light Bubble Night Lights Plug into Wall 2 Pack

L LOHAS LED$19.584.8★686 rev

Newest

by launch date

L LOHAS LED Night Light Projector Night Light with Dusk to Dawn Sensor

L LOHAS LED$14.41142 rev

9mo ago

DORESshop Night Light Rotatable Plug in Night Light Bathroom Night Light

DORESshop$23.0251 rev

10mo ago

ECO-WILL LED Night Light with Bubble Acrylic Design Gold and Clear Metal Dimmable Dusk to Dawn Sensor 3 Color Temperatures Modern Style Plug-in for Bathroom Bedroom Hallway 2-Pack (Black)

ECO-WILL$16.9545 rev

12mo ago

L LOHAS LED Night Lights Plug into Wall

L LOHAS LED$12.051 rev

1y ago

DORESshop Night Light Night Lights Plug Into Wall Dimmable 3000K

DORESshop$18.16329 rev

1y ago

What buyers say about bubble light night light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow44%

“It has good brightness”

Design-Overall10%

“GORGEOUS AND WORK PERFECTLY”

Night Vision10%

“Great Night Light”

Quality-Overall7%

“The quality of light is good”

Color5%

“all the colors are beautiful”

Shape/Style4%

“has a really nice look”

Ease Of Use3%

“Easy to use”

Value For Money3%

“good value”

Advertised Vs Actual Product2%

“Just what we needed”

Bulb Flicker/Dimming/Color2%

“Beautiful and love that it has a dimmer”

What buyers complain about

Functionality-Overall20%

“Only 2 worked”

Brightness/Shine/Glow13%

“Not like a lot of overwhelmingly bright lights”

Durability11%

“Stopped working within 1 month”

Bulb Flicker/Dimming/Color8%

“The light went out”

Value For Money5%

“A little pricey for two”

Quality-Overall4%

“Not of good quality”

Noise Level3%

“it buzzes so loud it scared the cat away”

Defective Material/Parts3%

“the three prong dont hold up”

Instructions/User Manual/Troubleshooting2%

“There weren't any instructions in the box”

Charging2%

“But had to unplug them due to the price of electricity”

Top return reasons

Brightness/Shine/Glow23%

Size-Overall14%

Functionality-Overall12%

Bulb Flicker/Dimming/Color10%

Advertised Vs Actual Product6%

Defective Material/Parts6%

Color6%