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Brushed Nickel Wall Sconce

Fail

Buyers convert on only 1.2% of searches, so Brushed Nickel Wall Sconce is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$64K/yr109K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
34%top-5 click share · 49 brands · 75 sellers

Flapen Score

Brushed Nickel Wall Sconce against its category

The dotted line is the Tools & Home Improvement average. Past it, Brushed Nickel Wall Sconce is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brushed Nickel Wall Sconce market on Amazon at a glance

Shoppers on Amazon United States searched for Brushed Nickel Wall Sconce 109K times last year and spent an estimated $64K. The top 5 brands take 49% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
1.2%
Market size, estimated
$64Ka year
Peak month
August1.5× the quietest month
Top search term
gold wall lights43K searches a year

02 · Price

A sale here is worth $48.08.

Listings sell for $48.08 on average, from $13.51 to $125.81. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $48.08 that is $0 to $5K a year per listing.

Average price
$48.08inside the $15 to $100 sweet spot
Price range
$13.51–$125.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #238 within Wall Lights. It carries 477 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#238in Wall Lights
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
477per listing
Listings tracked
66

04 · Newcomers

Amazon counts 18 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
18Amazon's first-year sales bar
Average brand age
30 months

Products

Top Brushed Nickel Wall Sconce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$2K$4K$6K$8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 falling

Sellers

75

Top-5 brand share

49%

Top 20: 77%

Top-5 click share

34%

Top 20: 64%

Open market

51%

  • EZVALO18%
  • Kandicyar9%
  • Depuley8%
  • YINDUZ5%
  • Ouyulong5%
  • iThird5%

Demand

Brushed Nickel Wall Sconce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Brushed Nickel Wall Sconce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold wall lights43K/yr
  • brushed nickel wall sconce27K/yr
  • gold wall lamps10K/yr
  • long wall sconce13K/yr
  • silver wall sconce7K/yr
  • brushed gold sconce6K/yr

Reviews and returns

What reviews say buyers love and hate about Brushed Nickel Wall Sconce

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Charging”
6.6%of orders come back
“Doesnt charge”
A buyer, on “Charging”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brushed Nickel Wall Sconce questions

Answered from the same tracked data.