Is Brushed Nickel Towel Ring profitable to sell on Amazon United States?

Flapen scores Brushed Nickel Towel Ring 44 out of 100 on Amazon United States, a Fail. Shoppers spend $231K a year across 22 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew -24.9% in the last 90 days.

How competitive is the Brushed Nickel Towel Ring niche on Amazon United States?

13 brands and 37 sellers compete in Brushed Nickel Towel Ring on Amazon United States. The top 5 Brushed Nickel Towel Ring products take 56% of clicks, and the top 5 brands take 69%.

What do buyers complain about in Brushed Nickel Towel Ring?

Brushed Nickel Towel Ring buyers on Amazon United States complain most about Quality-Overall, Durability, and Mounting. Returns run at 5.4% of orders, which is high.

When does demand for Brushed Nickel Towel Ring peak?

Search demand for Brushed Nickel Towel Ring on Amazon United States peaks in Apr, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Brushed Nickel Towel Ring niche?

Brushed Nickel Towel Ring sells for $14.81 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $7.38 to $32.39. The average product has 2,045 reviews, the count a new listing must catch up to.

Brushed Nickel Towel Ring

Fail

Demand is soft, at -24.9% this quarter, so Brushed Nickel Towel Ring is a Fail.

Filters High Returns

Flapen Score: 44
44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size: $231K/yr192K searches / yr
90-day growth: -24.9%search demand this quarter
Competition: 56%top-5 click share · 13 brands · 37 sellers

Flapen Score

Brushed Nickel Towel Ring against its category

The dotted line is the Tools & Home Improvement average. Past it, Brushed Nickel Towel Ring is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Brushed Nickel Towel Ring market on Amazon at a glance

Shoppers on Amazon United States searched for Brushed Nickel Towel Ring 192K times last year and spent an estimated $231K. The top 5 brands take 69% of clicks. Demand peaks in Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months: 192K
Growth, 90 days vs prior 90: -24.9%
Conversion, latest week: 8.2%
Market size, estimated: $231Ka year
Peak month: April1.9× the quietest month
Top search term: brushed nickel towel holder45K searches a year

02 · Price

A sale here is worth $14.81.

Listings sell for $14.81 on average, from $7.38 to $32.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $14.81 that is $7K to $11K a year per listing.

Average price: $14.81under the $15 to $100 sweet spot
Price range: $7.38–$32.39
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: $7K–$11K
Returns: 5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Bathroom Hardware. It carries 2,045 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 82%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #70in Bathroom Hardware
Average rating: 4.64 starsAmazon United States average 4.42 stars
Average reviews: 2,045per listing
Listings tracked: 22

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 44 months

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