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Brushed Nickel Towel Hook

Maybe

The top 5 brands take only 39% of clicks. But the products selling today already average 4.6★, so Brushed Nickel Towel Hook is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$379K/yr534K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
26%top-5 click share · 40 brands · 109 sellers

Flapen Score

Brushed Nickel Towel Hook against its category

The dotted line is the Tools & Home Improvement average. Past it, Brushed Nickel Towel Hook is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brushed Nickel Towel Hook market on Amazon at a glance

Shoppers on Amazon United States searched for Brushed Nickel Towel Hook 534K times last year and spent an estimated $379K. The top 5 brands take 39% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $379K a year.

Searches, last 12 months
534K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
6.2%
Market size, estimated
$379Ka year
Peak month
May2.5× the quietest month
Top search term
brushed nickel towel hook74K searches a year

02 · Price

A sale here is worth $11.44.

Listings sell for $11.44 on average, from $5.94 to $19.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $11.44 that is $3K to $6K a year per listing.

Average price
$11.44under the $15 to $100 sweet spot
Price range
$5.94–$19.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #241 within Bathroom Hardware. It carries 3,050 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#241in Bathroom Hardware
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,050per listing
Listings tracked
76

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Brushed Nickel Towel Hook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

$0$11K$23K$34K$45K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

109

Top-5 brand share

39%

Top 20: 84%

Top-5 click share

26%

Top 20: 58%

Open market

55%

  • VAEHOLD10%
  • Homagic10%
  • Kruodop7%
  • NearMoon6%
  • pickpiff6%
  • DELTA6%

Demand

Brushed Nickel Towel Hook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Brushed Nickel Towel Hook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brushed nickel towel hook74K/yr
  • black towel hooks59K/yr
  • robe hooks44K/yr
  • shower hooks for towels47K/yr
  • matte black towel hook37K/yr
  • towel hooks adhesive23K/yr
  • brushed nickel towel hooks21K/yr
  • black bathroom hooks22K/yr
  • double towel hook22K/yr
  • wall mounted towel hooks19K/yr

Reviews and returns

What reviews say buyers love and hate about Brushed Nickel Towel Hook

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Adhesion/Stickiness”
3.1%of orders come back
“Bad adhesive”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Brushed Nickel Towel Hook questions

Answered from the same tracked data.